Henry Rabello
Chief Marketing Officer, WSS/Eurostar, Inc.
Los Angeles, California, United States
Professional Overview
Henry Rabello is a seasoned marketing executive with over 25 years of experience in the sports and retail industries. As the Chief Marketing Officer for WSS/Eurostar, Inc., he is responsible for driving the overall marketing strategy and brand positioning for the company's Foot Locker division. Rabello is known for his expertise in global brand management, international business development, and Olympic/major event marketing.
Experience Summary
Current Role
As Chief Marketing Officer for WSS/Eurostar, Inc., Rabello oversees all marketing operations and initiatives for the Foot Locker brand across North and Latin America. He is instrumental in developing and executing integrated marketing campaigns to enhance brand awareness, drive customer engagement, and support revenue growth. Under his leadership, Foot Locker has experienced a 15% year-over-year increase in e-commerce sales and a 10% improvement in customer loyalty metrics.
Rabello also serves on the Advisory Board of LASEC, a leading sports and entertainment marketing agency, providing strategic guidance and industry insights to support the firm's continued expansion.
Career Progression
Prior to his current role, Rabello held various leadership positions at Google, where he served as Senior Marketing Director/CMO for YouTube's operations in Latin America and Canada. Earlier in his career, he founded and led his own marketing and consulting firm, E77 MARKETING, advising global brands on international market entry and brand development strategies.
Rabello's extensive experience also includes senior marketing and general management roles at Nike, where he led the company's football/soccer and Olympic marketing efforts across Asia Pacific, Latin America, and global markets. During his tenure, he was instrumental in driving Nike's brand presence and sales growth in emerging international markets.
Academic Background
Rabello holds a Bachelor's degree in Business Administration from the University of São Paulo in Brazil and a Master's degree in International Marketing from the University of Southern California.
Areas of Expertise
- Global brand management and positioning
- Integrated marketing campaign development and execution
- International business strategy and market expansion
- Sports and event marketing, with a focus on the Olympic Games and football/soccer
- Digital marketing and e-commerce optimization
- Cross-functional team leadership and stakeholder management
Professional Impact
Throughout his career, Rabello has been recognized for his ability to drive measurable results and industry impact. He has led successful marketing initiatives that have contributed to significant revenue growth, improved brand awareness, and enhanced customer loyalty for the organizations he has served. Rabello's expertise in navigating complex global markets and leveraging sports and entertainment platforms to engage consumers has made him a highly sought-after marketing strategist in the industry.
Conclusion
With his extensive experience, proven track record of success, and deep understanding of the global sports and retail landscapes, Henry Rabello is well-positioned to drive continued growth and innovation as the Chief Marketing Officer for WSS/Eurostar, Inc. and through his advisory role at LASEC. His strategic vision, cross-cultural expertise, and data-driven approach to marketing make him a valuable asset to any organization seeking to strengthen its brand presence and competitive positioning in the marketplace.
