Herbert Lefering
Community-Manager | Ahaus, North Rhine-Westphalia, Germany
Professional Overview
Herbert Lefering is a seasoned community management professional with extensive experience in the software and technology industry. As the Community-Manager at Shopware United, he leverages his deep expertise in fostering and engaging vibrant communities to drive innovation and customer success.
Experience Summary
Current Role
As the Community-Manager at Shopware United, Herbert is responsible for building and maintaining a thriving community of Shopware users, partners, and developers. He actively facilitates knowledge sharing, facilitates collaboration, and drives initiatives that enhance the overall Shopware ecosystem. Through his leadership, Herbert has played a crucial role in amplifying the voice of the community and fostering a sense of belonging among Shopware stakeholders.
Career Progression
Prior to his current role, Herbert held several high-impact positions within the industry. As the Community Manager Alliances at shopware AG, he was instrumental in developing and nurturing a robust partner network, ensuring seamless collaboration and mutual success. Before that, he served as the Director Channel Community EMEA at Micro Focus, where he spearheaded community engagement strategies that strengthened the company's global partner relationships. Earlier in his career, Herbert held the role of Managing Director EMEA at GWAVA, where he led the organization's expansion into the European market, and Worldwide Sales Director at Tobit.Software Laboratories, where he drove international sales growth.
Academic Background
Herbert holds a degree in Business Administration from the University of Münster, where he specialized in Marketing and International Business. His academic background has provided him with a strong foundation in strategic planning, market analysis, and customer-centric approaches.
Areas of Expertise
- Community management and engagement
- Partner ecosystem development and management
- Software industry expertise, with a focus on ecommerce platforms
- Strategic planning and execution
- Stakeholder collaboration and communication
- Customer relationship management
Professional Impact
Throughout his career, Herbert has consistently demonstrated his ability to drive impactful initiatives and deliver measurable results. At Shopware United, he has been instrumental in fostering a vibrant community that actively contributes to the platform's development and user success. His previous roles have also seen him spearhead the expansion of partner networks, increase international sales, and strengthen customer relationships, all while maintaining a strong focus on innovation and continuous improvement.
Conclusion
With his extensive experience, strong industry knowledge, and proven track record of success, Herbert Lefering is a valuable asset to the Shopware United team. As the Community-Manager, he is dedicated to enhancing the Shopware ecosystem, driving community engagement, and fostering long-term partnerships that enable sustainable growth and innovation.
