Hiba Abduljawad

Chief Marketing Officer

Professional Overview

Hiba Abduljawad is an accomplished marketing executive with over a decade of experience driving strategic initiatives and leading high-performing teams. As the Chief Marketing Officer at Fitness Ventures LLC CRUNCH, she is responsible for developing and executing integrated marketing strategies to drive brand awareness, customer acquisition, and revenue growth for the company's fitness club operations.

Experience Summary

Current Role

As the Chief Marketing Officer at Fitness Ventures LLC CRUNCH, Hiba is responsible for overseeing all marketing functions, including digital marketing, content creation, brand management, and strategic partnerships. She has successfully implemented data-driven marketing campaigns that have resulted in a 25% increase in new memberships and a 20% improvement in customer retention rates.

Career Progression

Prior to her current role, Hiba served as the Director of Marketing at Fitness Ventures LLC CRUNCH, where she led the development and execution of marketing strategies that contributed to the company's rapid expansion into new markets. She has also held marketing leadership positions at Philips, where she managed shopper marketing campaigns for domestic appliances and oversaw the company's marketing efforts in the Middle East and Africa.

In 2014, Hiba launched her own marketing agency, ETICACOMMS, where she provided strategic consulting and campaign management services to clients across various industries. Her entrepreneurial experience has equipped her with a well-rounded understanding of the marketing landscape and the ability to navigate complex business challenges.

Academic Background

Hiba holds a Bachelor's degree in Marketing from the University of Central Florida. She has also completed executive education programs in digital marketing and strategic leadership, further enhancing her professional development.

Areas of Expertise

Integrated marketing strategy development and execution

Digital marketing, including SEO, social media, and content creation

Brand management and positioning

Customer segmentation and targeted marketing

Budgeting and resource allocation

Cross-functional team leadership and collaboration

Professional Impact

Throughout her career, Hiba has consistently demonstrated her ability to drive measurable results and make a significant impact on the organizations she has served. Her innovative marketing campaigns have contributed to increased brand visibility, improved customer engagement, and enhanced financial performance.

As the Chief Marketing Officer at Fitness Ventures LLC CRUNCH, Hiba continues to be a strategic leader, leveraging her extensive experience and expertise to position the company for ongoing success in the highly competitive fitness industry.