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Hiba Badran

Hiba Badran


Chief Executive Officer - CEO


Calgary, Alberta, Canada

Professional Overview


Hiba Badran is a seasoned executive with a diverse background in business leadership, technology solutions, and strategic operations. As the Chief Executive Officer of GBCS Group, she spearheads the company's growth and innovation, driving strategic initiatives that enhance efficiency, profitability, and industry impact. With expertise in fleet management, facilities integration, and business development, Hiba leverages her extensive industry knowledge to guide her organizations towards sustained success.

Experience Summary



Current Roles


Chief Executive Officer - CEO, GBCS Group (2015-09-01 to Present):
  • Oversees the strategic direction and day-to-day operations of the GBCS Group, a leading provider of comprehensive business solutions.

  • Drives the company's expansion and diversification efforts, exploring new market opportunities and implementing innovative strategies.

  • Fosters a collaborative, high-performance culture that empowers employees and enables the organization to deliver exceptional service to its clients.


Founder & Board Chair, Empowered Futures (2019-06-01 to Present):
  • Established Empowered Futures, a non-profit organization dedicated to empowering marginalized communities and fostering sustainable development.

  • Provides visionary leadership and strategic guidance as the Board Chair, ensuring the organization's initiatives align with its mission and values.


Board member-Subsidiary of the GBCS Group of Companies, TirEKA! (2019-02-01 to Present):
  • Serves on the board of TirEKA!, a subsidiary of the GBCS Group, providing oversight and strategic direction to the tire services and solutions provider.


Board Chair, SkyIT Services | Subsidiary of GBCS Group (2020-01-01 to Present):
  • Leads the board of SkyIT Services, a subsidiary of the GBCS Group, guiding the company's technology solutions and IT-related initiatives.


Career Progression


Executive Director, GBCS Group (2019-01-01 to 2019-02-01):
  • Held a senior leadership role within the GBCS Group, contributing to the overall strategic and operational management of the organization.


Assistant Professor, Yorkville University (2021-01-01 to 2022-12-01):
  • Shared her expertise and industry insights as an assistant professor, educating and mentoring the next generation of business leaders.


Director Solutions Integration (Fleet/ Facilities), Commissionaires Canada (2015-11-01 to 2017-12-01):
  • Leveraged her fleet management and facilities integration expertise to develop and implement comprehensive solutions for Commissionaires Canada.


Fleet and Operations Management - Business Development Manager, Element Fleet Management (2013-03-01 to 2015-09-01):
  • Drove business development initiatives and managed fleet operations for Element Fleet Management, a leading provider of fleet management services.


Fleet Liaison Manager, Calgary BMW (2010-06-01 to 2013-03-01):
  • Served as the primary liaison between Calgary BMW and its fleet clients, ensuring seamless service and customer satisfaction.


Senior fleet services, Mercedes-Benz Canada (2008-01-01 to 2010-05-01):
  • Gained valuable experience in the automotive industry, providing specialized fleet services to Mercedes-Benz customers.


Academic Background


Hiba Badran holds a Master's degree in Business Administration (MBA) from Yorkville University, with a focus on strategic management and leadership. Her academic achievements and continuous learning demonstrate her commitment to professional development and staying at the forefront of industry trends.

Areas of Expertise


  • Strategic business leadership and organizational transformation

  • Fleet management and facilities integration solutions

  • Business development and client relationship management

  • Technology-driven process optimization and innovation

  • Nonprofit leadership and community empowerment initiatives


Professional Impact


  • Spearheaded the development and implementation of innovative fleet management and facilities integration solutions that have enhanced operational efficiency and cost-effectiveness for GBCS Group's clients.

  • Established Empowered Futures, a non-profit organization that has positively impacted the lives of marginalized individuals and communities through its sustainable development initiatives.

  • Served as a thought leader and industry advocate, sharing her expertise through academic roles and contributing to the growth and success of the organizations she has been associated with.


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