Hilary Butler
Fractional Vice President, Brand Marketing
Professional Overview
Hilary Butler is a seasoned marketing executive with a proven track record of driving brand growth and innovation across the food, beverage, and consumer packaged goods industries. As the Fractional Vice President of Brand Marketing at McBride Sisters Wine Company, she leverages her expertise in brand strategy, marketing campaign development, and sustainability initiatives to elevate the company's market presence and environmental impact.
Experience Summary
Current Role
As the Fractional Vice President of Brand Marketing at McBride Sisters Wine Company, Hilary is responsible for developing and executing holistic brand strategies to drive increased awareness, consumer engagement, and sales. She collaborates closely with the executive team to align marketing efforts with the company's overarching business objectives, with a particular focus on sustainable brand positioning and innovation. Hilary's leadership has been instrumental in strengthening the brand's connection with eco-conscious consumers, leading to measurable improvements in brand loyalty and market share.
Career Progression
Prior to her current role, Hilary held various marketing leadership positions at respected organizations, including Senior Director of Marketing at Bonterra Organic Estates, where she spearheaded the brand's successful transition to sustainable practices, and Senior Global Brand Manager for Sustainable Brands at Fetzer Vineyards, where she played a pivotal role in driving the company's environmental and social responsibility initiatives. Her diverse experience in consumer-facing roles, coupled with her expertise in brand management and digital marketing, has equipped her with a well-rounded skill set that enables her to deliver impactful results for her clients.
Academic Background
Hilary holds a Bachelor's degree in English and Journalism from Wake Forest University and a Master of Business Administration (MBA) from Washington University in St. Louis, where she specialized in marketing and strategic management.
Areas of Expertise
- Brand strategy and positioning
- Integrated marketing campaign development
- Sustainability and environmental stewardship
- Digital marketing and e-commerce optimization
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Hilary has demonstrated a keen ability to drive measurable growth and innovation for the brands she has represented. At Bonterra Organic Estates, she spearheaded a comprehensive rebranding effort that resulted in a 25% increase in market share within the first year. At Fetzer Vineyards, her leadership in sustainable brand initiatives contributed to the company's recognition as a industry leader in environmental responsibility, earning multiple awards and certifications.
Conclusion
With her extensive experience, strategic mindset, and proven track record of success, Hilary Butler is poised to continue making a significant impact in the food, beverage, and consumer packaged goods industries. As the Fractional Vice President of Brand Marketing at McBride Sisters Wine Company, she is committed to leveraging her expertise to elevate the brand's presence, drive sustainable growth, and deliver exceptional value to her clients.
