Hilary McCanse
Senior Director of Integrated Communications
Professional Overview
Hilary McCanse is a seasoned communications professional with a proven track record of driving impactful integrated marketing campaigns and elevating brand visibility across the fashion and luxury retail industries. As the Senior Director of Integrated Communications, she leverages her extensive experience in public relations, digital strategy, and event management to spearhead the execution of omnichannel communications initiatives that enhance brand reputation and engage target audiences.
Experience Summary
Current Role
In her role as Senior Director of Integrated Communications at Veronica Beard, Hilary is responsible for overseeing the development and implementation of the brand's comprehensive communications strategy. She leads a team of public relations and digital specialists to coordinate high-impact media placements, influencer collaborations, and immersive brand experiences that amplify Veronica Beard's positioning as a leading women's fashion label. Under Hilary's leadership, the brand has secured prominent media coverage in top-tier fashion and lifestyle publications, forged strategic partnerships with industry tastemakers, and executed successful launch events that have contributed to significant growth in brand awareness and customer engagement.
Career Progression
Prior to her current role, Hilary held senior communications positions at esteemed fashion and luxury brands, including Director of Public Relations at Accent PR_ojects, Director of Communications at Gabriela Hearst, Senior Manager of Fashion Communications at Moda Operandi, Inc., and Senior Manager of Public Relations at Marc Jacobs. Throughout her career, Hilary has demonstrated a keen ability to navigate the evolving communications landscape, driving innovative strategies that have consistently delivered measurable results for her clients.
Academic Background
Hilary holds a Bachelor of Arts degree in Strategic Communication from the University of Southern California, where she graduated with honors. Her academic pursuits laid the foundation for her expertise in integrated marketing, enabling her to seamlessly blend traditional public relations tactics with digital and experiential approaches.
Areas of Expertise
- Integrated marketing communications strategy
- Public relations and media relations
- Digital and social media campaign development
- Influencer marketing and celebrity partnerships
- Experiential event planning and execution
- Brand positioning and reputation management
- Team leadership and cross-functional collaboration
Professional Impact
Under Hilary's guidance, the Veronica Beard brand has achieved significant milestones, including securing placements in top-tier publications such as Vogue, Harper's Bazaar, and The New York Times, as well as forging successful collaborations with influential fashion and lifestyle influencers. Additionally, the brand's high-profile launch events, which Hilary has overseen, have consistently driven heightened consumer engagement and generated substantial media coverage. Hilary's strategic vision and innovative approach to communications have played a crucial role in elevating Veronica Beard's position as a prominent player in the competitive fashion industry.
Conclusion
With her extensive experience, exceptional communication skills, and demonstrated ability to drive measurable results, Hilary McCanse is poised to continue making a significant impact on the brands she represents. Her passion for the fashion and luxury sectors, coupled with her strong leadership capabilities, make her a valuable asset in navigating the evolving communications landscape and delivering impactful integrated marketing campaigns that enhance brand equity and resonance with target audiences.
