Hilka Riba

Digital Creative Director

Professional Overview
Hilka Riba is a seasoned Digital Creative Director with a strong background in the pet industry. With over 20 years of experience, she has honed her expertise in crafting visually captivating digital experiences that drive brand growth and customer engagement.

Experience Summary

Current Role
As the Digital Creative Director at Pawstruck, Hilka is responsible for leading the company's digital creative strategy and execution. She oversees the development of visually impactful website designs, captivating social media content, and innovative digital marketing campaigns that showcase Pawstruck's pet-centric products and services. Under her guidance, the digital team has consistently delivered award-winning creative work that has contributed to the brand's significant online presence and sales growth.

Career Progression
Prior to her current role, Hilka held the position of Creative Lead at Pawstruck.com, where she played a pivotal role in shaping the brand's visual identity and digital marketing initiatives. Before that, she served as the Digital Creative Director at Redbarn Pet Products, where she led the development of their e-commerce platform and digital marketing assets. Hilka's career also includes notable stints as a Senior Graphic Designer at PetHonesty and Kiss Me Organics, where she honed her skills in creating compelling pet-focused content and digital experiences.

Academic Background
Hilka holds a Bachelor's degree in Typography from the Moholy-Nagy University of Art and Design in Budapest, as well as a Bachelor's degree in International Marketing from the Budapest Business School. Her academic achievements have provided her with a strong foundation in design principles, branding, and strategic marketing, which she has seamlessly applied throughout her career.

Areas of Expertise

• Digital brand strategy and identity development

• User experience (UX) and user interface (UI) design

• Social media content creation and campaign management

• E-commerce website design and optimization

• Innovative digital marketing strategies and tactics

• Creative leadership and team management

Professional Impact
During her tenure at Pawstruck, Hilka has been instrumental in driving the brand's digital transformation. She has spearheaded the redesign of the company's website, resulting in a 25% increase in online conversions and a 35% improvement in customer satisfaction. Additionally, her strategic approach to social media content creation has led to a 50% growth in the brand's online following and a 40% increase in engagement rates.

Conclusion
Hilka Riba is a dynamic and accomplished Digital Creative Director with a proven track record of delivering impactful digital solutions for pet-focused brands. Her passion for the industry, combined with her exceptional creative and strategic skills, makes her a valuable asset to any organization seeking to elevate its digital presence and drive sustainable growth.