Hillary Benjamin

Chief Marketing Officer

Professional Overview
Hillary Benjamin is a seasoned marketing executive with over 15 years of experience driving growth and innovation across the outdoor, fitness, and consumer goods industries. As the Chief Marketing Officer at Ollie Pets, she is responsible for leading the company's integrated marketing strategy, overseeing brand development, digital marketing, and customer acquisition initiatives. With a proven track record of driving measurable results, Hillary is adept at leveraging data-driven insights to inform strategic decision-making and deliver exceptional customer experiences.

Experience Summary

Current Role
As the Chief Marketing Officer at Ollie Pets, Hillary is responsible for developing and executing the company's comprehensive marketing strategy to drive brand awareness, customer engagement, and revenue growth. She oversees all aspects of the marketing function, including brand management, digital marketing, content creation, and performance marketing. Under her leadership, Ollie Pets has achieved significant improvements in key metrics such as website traffic, conversion rates, and customer lifetime value.

Career Progression
Prior to her role at Ollie Pets, Hillary held several senior marketing positions at leading organizations in the outdoor and fitness industries. As the SVP of Marketing at Backcountry.com, she played a pivotal role in expanding the company's customer base and enhancing its digital presence. As the Head of Sales and Marketing North America at Rapha Racing Limited, she was instrumental in driving the brand's expansion and strengthening its position in the performance cycling market. Earlier in her career, Hillary served as the VP of Marketing at Cycling Sports Group, Cannondale, and the Senior Director of Marketing at Equinox Fitness Clubs, where she successfully launched innovative marketing campaigns and initiatives.

Academic Background
Hillary holds a Bachelor of Science degree in Marketing from the University of Utah, where she graduated cum laude. She has also completed executive education programs in digital transformation and strategic marketing at Stanford University and the University of Pennsylvania's Wharton School.

Areas of Expertise

• Integrated marketing strategy development and execution

• Brand building and positioning

• Digital marketing and e-commerce optimization

• Customer acquisition and retention

• Data-driven decision making and performance analysis

• Cross-functional leadership and team management

Professional Impact
Throughout her career, Hillary has consistently demonstrated her ability to drive measurable results and make a significant impact on the organizations she has served. At Backcountry.com, she led the team that achieved a 25% year-over-year increase in website traffic and a 20% improvement in conversion rates. At Rapha Racing Limited, she spearheaded the launch of a highly successful brand ambassador program that contributed to a 30% growth in North American sales.

Conclusion
With her exceptional marketing expertise, strategic vision, and proven track record of success, Hillary Benjamin is poised to continue driving remarkable growth and innovation as the Chief Marketing Officer at Ollie Pets. Her deep understanding of the outdoor, fitness, and consumer goods industries, coupled with her data-driven approach and collaborative leadership style, make her a valuable asset to any organization.