Professional Summary
Professional Overview
Hillary Frei is an accomplished marketing executive with extensive experience in the consumer goods and retail industries. As the Chief Marketing Officer at Handel's Homemade Ice Cream, she is responsible for leading the company's overall marketing strategy, driving brand awareness, and enhancing customer engagement.
Experience Summary
Current Role
As the Chief Marketing Officer at Handel's Homemade Ice Cream since September 2024, Hillary is responsible for developing and executing the company's integrated marketing initiatives. She oversees all aspects of the marketing mix, including digital marketing, advertising, public relations, and strategic partnerships, to drive Handel's brand presence and revenue growth.
Career Progression
Prior to her current role, Hillary served as the Chief Marketing Officer at Wetzel's Pretzels, LLC, where she spearheaded the company's rebranding efforts and implemented marketing strategies that contributed to a 15% increase in sales. She has also held various leadership positions, including General Manager at FAO Schwarz, President and Chief Marketing Officer at Big Chill Appliances, and Executive Vice President at The KeyState Companies.
Throughout her career, Hillary has demonstrated her ability to drive transformative change, optimize marketing operations, and deliver measurable results. Her extensive experience in the consumer goods and retail sectors has equipped her with a deep understanding of consumer behavior, market trends, and effective marketing techniques.
Academic Background
Hillary holds an MBA in Marketing from the prestigious Texas McCombs School of Business and a BS in Finance from Georgetown University. She also studied International Finance at the University of Oxford during her time at Georgetown.
Areas of Expertise
- Integrated marketing strategy and execution
- Brand positioning and identity development
- Digital marketing and e-commerce optimization
- Consumer insights and data-driven decision-making
- Cross-functional team leadership and collaboration
- Strategic partnerships and business development
Professional Impact
During her tenure at Big Chill Appliances, Hillary spearheaded the relaunch of the company's flagship product line, resulting in a 20% increase in revenue and a 30% improvement in customer satisfaction scores. At Wetzel's Pretzels, she played a pivotal role in the company's rebranding efforts, which led to a 15% increase in sales and a significant improvement in brand perception among target consumers.
Conclusion
With her strong marketing acumen, strategic vision, and proven track record of success, Hillary Frei is poised to make a significant impact as the Chief Marketing Officer at Handel's Homemade Ice Cream. Her extensive experience, combined with her analytical mindset and collaborative leadership style, make her a valuable asset in driving the company's growth and cementing its position as a leading brand in the ice cream industry.
