Hillary Mone

Director of Brand Management

Professional Overview

Hillary Mone is an accomplished brand management professional with a proven track record of driving successful marketing strategies and building strong brand identities. As the Director of Brand Management at Follain, she leverages her extensive experience in the beauty and personal care industry to lead the company's brand development and positioning efforts.

Experience Summary

Current Role

As the Director of Brand Management at Follain, Hillary is responsible for overseeing the company's brand strategy, product development, and marketing campaigns. She works closely with the executive team to ensure the brand's messaging and visual identity effectively communicate Follain's commitment to sustainable and ethical beauty products. Under her leadership, the brand has experienced significant growth and increased market share in the natural beauty space.

Career Progression

Prior to joining Follain, Hillary held various brand management roles at Procter & Gamble, where she spearheaded successful marketing initiatives for the company's leading female shave care and personal care brands. As the Brand Manager for North America Female Shave Care, she developed and implemented innovative marketing strategies that drove brand awareness and customer engagement. Earlier in her career, Hillary also gained valuable experience in strategy and business development, working as a Project Manager at Talbots and as a Strategy Consultant at Monitor Group.

Academic Background

Hillary holds a Bachelor of Arts in Economics from Dartmouth College, where she graduated with distinction. During her time at Dartmouth, she was actively involved in the college's entrepreneurship and innovation programs, showcasing her passion for driving business growth and development.

Areas of Expertise

• Brand strategy and positioning

• Product development and innovation

• Marketing campaign planning and execution

• Digital and e-commerce marketing

• Competitive analysis and market research

• Cross-functional collaboration and team leadership

Professional Impact

Throughout her career, Hillary has demonstrated a strong ability to identify and capitalize on market opportunities, resulting in successful brand launches and revenue growth. Her strategic vision and data-driven approach have enabled her to consistently deliver measurable results for the organizations she has served. At Follain, Hillary's leadership has been instrumental in strengthening the brand's presence in the natural beauty industry and expanding its customer base.

Conclusion

With her exceptional brand management expertise, strategic mindset, and passion for the beauty industry, Hillary Mone is poised to continue driving Follain's success and cementing its position as a leader in the sustainable beauty space. Her extensive experience, coupled with her commitment to innovation and customer-centric approach, make her a valuable asset to the Follain team.