Professional Summary

Professional Overview

Hillary Peterson is a visionary entrepreneur and industry thought leader. As the Founder of True Botanicals, she is spearheading the development of innovative, sustainable personal care products that prioritize consumer health and environmental responsibility. With over 30 years of experience in the consumer goods industry, Hillary brings a deep understanding of brand strategy, marketing, and product development to her various advisory roles.

Experience Summary

Current Roles

• Founder, True Botanicals (2015-Present): Oversees the strategic direction, product innovation, and operational execution of the rapidly growing natural skincare brand. Established True Botanicals as a leader in the clean beauty movement, driving significant growth and industry recognition.

• Strategic Advisor, Koala Eco (2022-Present): Provides strategic guidance and expertise to the eco-friendly cleaning products company, helping to shape their brand positioning and expansion strategy.

• Co-Founder, Food Forest Network (2024-Present): Collaborating with industry experts to build a community-driven platform that promotes sustainable food production and urban agriculture.

• Strategic Advisor, Willow Growth Partners (2024-Present): Leverages her extensive entrepreneurial and consumer brand experience to advise the venture capital firm on portfolio company strategy and growth initiatives.

Career Progression

• CEO, Marie Veronique Organics (2007-2014): Led the turnaround and expansion of the natural skincare brand, driving 300% revenue growth and establishing it as a leading player in the clean beauty industry.

• Marketing Manager, Levi Strauss & Co. (1992-1995): Held various marketing and advertising roles within the iconic denim brand, contributing to the successful launch and promotion of 501 jeans.

Academic Background

Hillary holds a Bachelor of Arts degree in Marketing from the University of California, Berkeley.

Areas of Expertise

• Clean beauty and sustainable product development

• Brand strategy and marketing

• Entrepreneurship and business growth

• Consumer goods industry trends and consumer insights

• Strategic advisory and mentorship

Professional Impact

• Transformed True Botanicals into a recognized leader in the clean beauty movement, driving significant revenue growth and industry recognition.

• Served as a strategic advisor to Koala Eco, Willow Growth Partners, and the Food Forest Network, contributing to their brand positioning, growth strategies, and industry impact.

• Leveraged her deep consumer goods experience to successfully lead the turnaround and expansion of Marie Veronique Organics.

Conclusion

Hillary Peterson is a visionary entrepreneur and industry leader who has dedicated her career to driving innovation and sustainability in the consumer goods sector. With a proven track record of building successful brands and advising high-growth companies, she is poised to continue making a significant impact in the years to come.