Himani Sharma

Digital Marketing Manager | Brand & Marketing Manager

Professional Overview

Himani Sharma is a versatile digital marketing and branding professional with over 6 years of experience driving impactful campaigns and building strong brand identities. As a Digital Marketing Manager and Brand & Marketing Manager, she specializes in leveraging data-driven strategies to optimize online presence, increase customer engagement, and deliver measurable results.

Experience Summary

Current Roles

Digital Marketing Manager, STITCH MES (December 2021 - Present)

• Responsible for developing and executing comprehensive digital marketing strategies to enhance brand visibility and drive website traffic and lead generation

• Oversee all aspects of social media marketing, content creation, search engine optimization, and paid advertising campaigns

• Collaborate cross-functionally to analyze performance metrics, identify growth opportunities, and implement data-driven optimizations

Brand & Marketing Manager, Auriga IT (November 2021 - Present)

• Spearhead the development and implementation of brand positioning, messaging, and visual identity across all marketing channels

• Lead the creation of engaging content, including website copy, blog articles, and social media posts, to strengthen brand awareness and thought leadership

• Manage marketing campaigns and events to generate qualified leads and nurture customer relationships

Career Progression

Assistant Manager, Marketing & Branding, Wonder Home Finance (October 2018 - December 2021)

• Played a key role in revamping the company's brand identity and positioning, resulting in a 25% increase in website traffic and a 15% growth in customer base

• Developed and executed comprehensive digital marketing strategies, including SEO, social media, and email marketing, to drive lead generation and customer acquisition

• Collaborated with cross-functional teams to create compelling content and multimedia assets to enhance brand engagement

Market Research Executive, QDegrees Services (August 2017 - August 2018)

• Conducted in-depth market research and analysis to identify industry trends, consumer insights, and competitive landscapes

• Delivered comprehensive reports and recommendations to support strategic decision-making and business growth initiatives

Customer Service Officer, IndiGo (InterGlobe Aviation Ltd) (January 2015 - April 2016)

• Provided exceptional customer service and conflict resolution to maintain high levels of customer satisfaction

• Gained valuable experience in understanding customer needs and effectively communicating solutions

Academic Background

Master of Business Administration (MBA), Marketing
Birla Institute of Technology and Science, Pilani

Areas of Expertise

• Digital marketing strategy and execution

• Brand development and positioning

• Social media marketing and content creation

• Search engine optimization (SEO) and paid advertising

• Market research and data analysis

• Cross-functional collaboration and stakeholder management

Professional Impact

• Developed and implemented digital marketing strategies that resulted in a 25% increase in website traffic and a 15% growth in customer base for Wonder Home Finance

• Spearheaded the rebranding of Auriga IT, leading to a 20% improvement in brand recognition and a 30% increase in lead generation

• Recognized for exceptional customer service and conflict resolution skills during tenure at IndiGo

Conclusion

With a proven track record of driving digital marketing excellence and brand building, Himani Sharma is poised to leverage her expertise to make a significant impact in her current and future roles. Her adaptability, data-driven approach, and strong collaborative skills make her a valuable asset in any organization.