Professional Summary

Professional Overview

Hitha Herzog is the Founder and Chief Research Officer of H Squared Research LLC, a leading consumer and retail insights firm. With over two decades of experience in the retail and consumer goods industries, she is a recognized expert in understanding consumer behavior, market trends, and the evolving landscape of the retail sector.

Experience Summary

Current Role

As the Founder and Chief Research Officer of H Squared Research, Hitha leads a team of seasoned analysts and researchers to provide strategic insights and data-driven solutions to a diverse client base. She is responsible for developing the company's research methodology, overseeing data collection and analysis, and translating complex market dynamics into actionable intelligence for her clients.

Hitha's work has had a significant impact on the retail and consumer industries. She has been recognized as a Top Retail Influencer by RETHINK Retail for three consecutive years (2022-2024) and serves as a Research Fellow at the Data Catalyst Institute, where she contributes her expertise to furthering data-driven research and innovation.

Career Progression

Prior to founding H Squared Research, Hitha held a variety of roles in the retail, media, and financial sectors. She served as the Chief Retail Analyst and Head of Retail Research at DONEGER | TOBE, where she provided strategic insights to leading brands and retailers. Hitha has also worked as an on-air correspondent for Fox Business Network and Bloomberg TV, contributing her expertise on consumer spending and retail trends.

Hitha is the author of the Amazon bestseller "Black Market Billions: How Organized Retail Crime Funds Terrorists," which has been widely acclaimed for its in-depth analysis of the complex issue of organized retail crime. Her work has been featured in numerous publications, including Forbes, Time, and CNBC.

Academic Background

Hitha holds a Bachelor's degree in Philosophy and Economics from the London School of Economics and Political Science (LSE) and a Master's degree in Journalism from Columbia University. She also earned a Bachelor's degree from Smith College, where she developed a strong foundation in research and data analysis.

Areas of Expertise

Hitha's areas of expertise include:

• Consumer behavior and market trends

• Retail strategy and operations

• Data analysis and research methodology

• Organized retail crime and its impact on the industry

• Media and on-air commentary on retail and consumer-related topics

Professional Impact

Throughout her career, Hitha has been a driving force in the retail and consumer goods industries. Her research and insights have helped shape the strategies of leading brands and retailers, and she has been a prominent voice in the media, providing expert commentary on the evolving landscape of the sector.

Conclusion

With her extensive industry knowledge, analytical prowess, and thought leadership, Hitha Herzog is poised to continue making a significant impact on the retail and consumer goods industries. As the Founder and Chief Research Officer of H Squared Research, she is dedicated to helping her clients navigate the complexities of the market and capitalize on emerging opportunities.