Hobson Brown

Co-Founder, Head Marketing Pro at Criquet Shirts

Professional Overview

Hobson Brown is a seasoned marketing professional with over 20 years of experience in the apparel and e-commerce industries. As the Co-Founder and Head Marketing Pro at Criquet Shirts, he leverages his expertise in digital marketing, content creation, and brand development to drive the company's growth and solidify its position as a leading designer of quality polos and casual wear.

Experience Summary

Current Role

As the Co-Founder and Head Marketing Pro at Criquet Shirts, Hobson is responsible for overseeing all marketing initiatives, including brand strategy, digital marketing, content creation, and e-commerce operations. Under his leadership, Criquet Shirts has established a strong online presence, expanded its product line, and grown its customer base across the United States.

Career Progression

Prior to co-founding Criquet Shirts, Hobson held various marketing and digital roles, including Digital Marketing Consultant at World Golf Tour, Freelance Copywriter and Author at Draftfcb, Lodge 212, and Whole Foods Market, and Account Director, Digital Marketing and E-Commerce at Delivery Agent. His diverse background in marketing, content creation, and e-commerce has provided him with a well-rounded skill set that he applies to his current role at Criquet Shirts.

Academic Background

Hobson holds an MBA from the Jesse H. Jones Graduate School of Management at Rice University, where he specialized in marketing and strategy. He also has a Bachelor of Arts in History from the University of North Carolina at Chapel Hill. Additionally, he completed a program in Copywriting from The Creative Circus Advertising School, further honing his skills in content creation and brand storytelling.

Areas of Expertise

• Digital marketing strategy and implementation

• Content creation and brand messaging

• E-commerce optimization and performance analysis

• Cross-functional collaboration and team leadership

• Apparel and consumer goods industry knowledge

Professional Impact

Under Hobson's leadership, Criquet Shirts has experienced significant growth, with a strong online presence, a diverse product line, and a loyal customer base. He has spearheaded successful marketing campaigns that have increased brand awareness, driven sales, and positioned Criquet Shirts as a premier provider of high-quality casual wear.

Conclusion

With his extensive experience in marketing, digital strategy, and brand development, Hobson Brown is a valuable asset to Criquet Shirts. As the Co-Founder and Head Marketing Pro, he continues to drive the company's success and solidify its position as a leading player in the apparel industry.