Hollie Sterling

Director, Marketing and Brand | Los Angeles, California, United States

Professional Overview

Hollie Sterling is a seasoned marketing and brand professional with a proven track record of driving impactful campaigns and cultivating strong brand identities. As the Director of Marketing and Brand at Subject, she leverages her expertise in digital media, brand partnerships, and strategic marketing to deliver measurable results and elevate the company's market presence.

Experience Summary

Current Role

As the Director of Marketing and Brand at Subject, Hollie is responsible for developing and executing comprehensive marketing strategies that align with the company's overall business objectives. She oversees the creation and implementation of high-impact campaigns, managing a team of marketing professionals to ensure seamless brand integration across all digital and traditional channels. Hollie's leadership has been instrumental in driving significant growth in the company's customer base and strengthening its competitive position within the industry.

Career Progression

Prior to her current role, Hollie held several prominent positions, including Account Executive at VideoAmp, where she specialized in brand solutions, and Co-Founder and Head of Marketing at NomΛd, a startup focused on innovative digital products. She also gained valuable experience in digital media and brand partnerships as an Account Manager at Warner Bros. Discovery and as a Sales Planner at NBCUniversal Media, LLC.

Academic Background

Hollie holds a Bachelor of Arts degree in Marketing from the University of California, Los Angeles (UCLA), where she graduated with distinction.

Areas of Expertise

• Strategic marketing and brand management

• Digital media and content creation

• Integrated marketing campaign development and execution

• Analytical and data-driven decision making

• Cross-functional collaboration and team leadership

Professional Impact

Throughout her career, Hollie has demonstrated a remarkable ability to drive impactful marketing initiatives that have resulted in significant growth and brand recognition. At Subject, she has spearheaded the development of a comprehensive social media strategy, leading to a 35% increase in social media engagement and a 20% boost in website traffic. Hollie's innovative approach to content creation and her deep understanding of audience preferences have been instrumental in strengthening the company's brand identity and expanding its reach within the industry.

Conclusion

Hollie Sterling is a strategic and results-oriented marketing and brand professional with a proven track record of success. Her extensive experience, coupled with her strong leadership skills and data-driven approach, make her a valuable asset to any organization seeking to elevate its brand, engage its target audience, and achieve sustainable growth.