Professional Summary

Professional Overview

Holly Fabbri is an accomplished retail marketing executive with over 15 years of experience driving exceptional in-store customer experiences. As the Sr. Director of Store Experience Marketing at Target, she is responsible for leading the strategy and execution of integrated marketing campaigns that enhance the brand's physical retail presence and increase customer engagement.

Experience Summary

Current Role

In her current role as Sr. Director of Store Experience Marketing at Target, Holly is responsible for overseeing the development and implementation of innovative marketing campaigns that elevate the in-store shopping experience. She collaborates cross-functionally with merchandising, operations, and creative teams to deliver impactful brand activations and customer-centric initiatives. Under her leadership, the store experience marketing team has achieved significant increases in customer satisfaction and conversion rates.

Career Progression

Prior to her current role, Holly served as the Director of Store Experience at Target, where she spearheaded the redesign of the company's flagship retail locations to better align with evolving consumer preferences. She also held the position of Director of Marketing, Store Experience at Gap, where she drove the development and rollout of a new store concept that improved the customer journey and drove measurable increases in sales and foot traffic.

Earlier in her career, Holly gained valuable project management and design experience through roles at Siegel+Gale, HOSPITALITY 3, LLC, and J/Brice Design International, Inc. This diverse background has equipped her with a deep understanding of the retail industry and a unique ability to seamlessly bridge the gap between marketing strategy and operational execution.

Academic Background

Holly holds a Bachelor of Fine Arts degree in Interior Design from the Savannah College of Art and Design, where she graduated with distinction and was recognized for her outstanding design work.

Areas of Expertise

• Retail marketing and brand experience strategy

• In-store customer journey optimization

• Integrated marketing campaign development and implementation

• Retail operations and project management

• Design thinking and user-centric problem solving

• Cross-functional collaboration and team leadership

Professional Impact

Throughout her career, Holly has demonstrated a proven track record of driving measurable improvements in customer engagement, sales, and brand perception. At Target, she led the implementation of a new in-store event series that resulted in a 25% increase in foot traffic and a 15% uplift in conversion rates. At Gap, she spearheaded the development of a flagship store concept that was subsequently rolled out to 50 locations, contributing to a 12% year-over-year increase in same-store sales.

Conclusion

With her extensive experience, design expertise, and strategic leadership, Holly Fabbri is a valuable asset to the retail industry. In her current role at Target, she is poised to continue delivering exceptional in-store experiences that drive customer loyalty and business growth.