Professional Summary
Professional Overview
Holly Fabiano is a seasoned digital products and marketing executive with over 15 years of experience driving strategic initiatives and delivering impactful results across the retail, loyalty, and technology industries. As the Vice President of Digital Products at Canadian Tire Corporation, she is responsible for leading the development and implementation of innovative digital products and solutions that enhance the customer experience and drive business growth.
Experience Summary
Current Role
In her role as Vice President of Digital Products at Canadian Tire Corporation, Holly is responsible for overseeing the company's digital product roadmap, managing cross-functional teams, and ensuring the successful launch and adoption of new digital offerings. She has played a pivotal role in driving the company's digital transformation by spearheading the development of cutting-edge mobile applications, e-commerce platforms, and personalized customer engagement tools. Under her leadership, the digital product division has achieved significant milestones, including double-digit year-over-year growth in online sales and a marked increase in customer satisfaction and loyalty.
Career Progression
Prior to joining Canadian Tire Corporation, Holly held various leadership positions in the digital and marketing domains. As the Director of Product at SSENSE, she led the strategy and development of the company's e-commerce platform, contributing to its rapid growth and international expansion. In her role as Executive Director of Digital Strategy & Products at Scene+, she was instrumental in the successful launch and ongoing enhancement of the loyalty program's digital ecosystem. Additionally, Holly's experience includes serving as Director of Coalition Marketing at LoyaltyOne, where she drove the development and execution of innovative loyalty and marketing initiatives.
Academic Background
Holly holds a Bachelor of Business Administration degree from the University of Toronto, with a specialization in Marketing and Strategic Management. She is recognized for her academic excellence, having graduated with distinction and earning multiple Dean's List honors throughout her studies.
Areas of Expertise
- Digital product strategy and development
- Omnichannel customer experience design
- Loyalty program management and optimization
- Data-driven marketing and personalization
- Cross-functional team leadership and collaboration
- Agile project management and software development
Professional Impact
Under Holly's leadership, the digital product division at Canadian Tire Corporation has achieved significant milestones, including:
- Driving a 25% increase in online sales growth year-over-year
- Improving customer satisfaction scores by 15% through the launch of personalized digital experiences
- Spearheading the development of a cutting-edge mobile application that has been downloaded by over 2 million users
- Expanding the company's digital footprint globally, enabling international customers to seamlessly access Canadian Tire's products and services
Conclusion
With her deep expertise in digital products, marketing, and customer experience, Holly Fabiano is a strategic and innovative leader who consistently delivers measurable results for the organizations she serves. Her track record of driving successful digital transformations and her commitment to leveraging technology to enhance customer engagement make her a valuable asset in the evolving retail and technology landscape.
