Holly Roland

Strategic Go To Market and Marketing Consultant

Professional Overview
Holly Roland is a seasoned strategic go-to-market and marketing consultant with over 20 years of experience driving successful business outcomes for leading technology companies. As a trusted advisor, she specializes in developing and executing comprehensive go-to-market strategies, implementing impactful marketing campaigns, and guiding organizations through complex transformations.

Experience Summary

Current Role
Holly currently serves as a Strategic Go To Market and Marketing Consultant at Entreprenista and Rebel GTM, where she leverages her deep expertise to help clients navigate the evolving technology landscape and achieve their growth objectives. Additionally, she holds an Advisory Partner position at Cota Capital, providing strategic guidance and market insights.

Career Progression
Prior to her consulting roles, Holly held various leadership positions at prominent technology firms. She served as the Vice President of Go To Market at Oracle, where she was responsible for developing and implementing winning go-to-market strategies across the organization. Additionally, she held the role of Head of Strategy and Marketing at Sweetspot and served as the Vice President of Strategic Portfolio at SAP.

Academic Background
Holly holds a Bachelor's degree in Business Administration from the University of California, Berkeley.

Areas of Expertise

• Strategic go-to-market planning and execution

• Innovative marketing campaign development and optimization

• Technology industry expertise, with a focus on enterprise software and cloud solutions

• Leading cross-functional teams to drive organizational transformation

• Leveraging data-driven insights to inform business decisions

Professional Impact
During her tenure at Oracle, Holly spearheaded the successful launch of several high-profile product lines, resulting in significant revenue growth and market share gains. At SAP, she played a pivotal role in the integration of Virsa Systems, leading to enhanced governance, risk, and compliance capabilities for the organization.

Conclusion
With her extensive experience, deep industry knowledge, and proven track record of driving tangible business results, Holly Roland is a trusted strategic partner for technology companies seeking to accelerate their growth and market leadership. Her ability to navigate complex challenges, leverage data-driven insights, and foster collaborative cross-functional teams positions her as a valuable asset in the ever-evolving technology landscape.