Holly Zinda

Digital Marketing Manager

Professional Overview
Holly Zinda is an experienced Digital Marketing Manager with a strong track record of driving successful marketing campaigns and initiatives. With a diverse background spanning various industries, she has developed expertise in digital marketing strategy, content creation, and campaign management. Zinda's ability to leverage data-driven insights to optimize marketing efforts and deliver measurable results has made her a valuable asset to the organizations she has served.

Experience Summary

Current Role
As the Digital Marketing Manager at Randa Apparel & Accessories, Zinda is responsible for developing and implementing comprehensive digital marketing strategies to promote the company's product lines and enhance brand visibility. She oversees the creation and distribution of engaging content across multiple digital channels, leveraging analytics to continually refine and improve campaign performance.

Career Progression
Prior to her current role, Zinda held several marketing positions, steadily progressing in her career. She served as the Digital Marketing Manager at Haggar Clothing Co., where she was instrumental in driving the company's digital transformation and expanding its online presence. Earlier in her career, Zinda held roles as a Senior Marketing Specialist, Digital Marketing Specialist, and Marketing Coordinator at BearCom, where she honed her skills in content creation, social media management, and campaign optimization.

Academic Background
Zinda holds a Master of Science (MS) in Digital Marketing from Texas A&M University-Commerce, where she specialized in the latest digital marketing techniques and strategies. She also earned a Bachelor's Degree in Marketing/Marketing Management from Texas A&M University, further solidifying her academic foundation in the field of marketing.

Areas of Expertise

• Digital marketing strategy and campaign management

• Content creation and optimization for various digital channels

• Search engine optimization (SEO) and search engine marketing (SEM)

• Social media marketing and community engagement

• Data analysis and performance reporting

• Collaboration with cross-functional teams to achieve marketing objectives

Professional Impact
Throughout her career, Zinda has consistently delivered impactful results for the organizations she has served. In her previous role at Haggar Clothing Co., she spearheaded the development of a highly successful social media campaign that resulted in a 25% increase in brand awareness and a 20% lift in website traffic. At BearCom, she played a pivotal role in developing and implementing a comprehensive digital marketing strategy that contributed to a 30% growth in online sales.

Conclusion
With her deep understanding of digital marketing best practices, data-driven approach, and proven ability to drive measurable results, Holly Zinda is a valuable asset to the Randa Apparel & Accessories team. Her commitment to staying at the forefront of industry trends and her passion for helping organizations achieve their marketing goals make her an excellent fit for her current role and position her for continued success in the future.