Professional Summary

Professional Overview

Hope Ho is an experienced Account Manager with a strong background in digital marketing and advertising. With expertise in media buying, digital optimization, and client relationship management, she excels at driving strategic initiatives and delivering impactful results for her clients.

Experience Summary

Current Role

As an Account Manager at Ad.net, Hope is responsible for managing and optimizing digital advertising campaigns for a diverse portfolio of clients. She leverages her in-depth understanding of audience targeting, content optimization, and performance analytics to consistently exceed client goals and drive measurable ROI. Through her collaborative approach and exceptional communication skills, Hope has cultivated long-term, trusted relationships with her clients.

Career Progression

Prior to her current role, Hope held positions at leading financial and advertising organizations, including JPMorgan Chase & Co. and Channel Factory. As an Associate in Digital Optimization at JPMorgan Chase, she spearheaded the implementation of innovative digital solutions that enhanced the customer experience and improved campaign performance metrics. During her time as a Media Buyer at Channel Factory, Hope demonstrated her expertise in media planning, budget allocation, and campaign optimization, contributing to the company's growth and client satisfaction.

Earlier in her career, Hope gained valuable experience in various marketing and administrative roles, such as Marketing Specialist at Hyr Medical, Campaign Traffic Coordinator at The Adcom Group, and Administrative Assistant at the City of Longmont. These diverse experiences have equipped her with a well-rounded understanding of the marketing landscape and the ability to adapt to the evolving needs of clients.

Academic Background

Hope holds a Bachelor of Arts degree in Marketing from Case Western Reserve University, where she demonstrated academic excellence and participated in the Google Online Marketing Challenge, showcasing her passion for digital marketing innovation.

Areas of Expertise

Digital Advertising and Media Optimization

Campaign Management and Performance Reporting

Client Relationship Management and Stakeholder Engagement

Cross-functional Collaboration and Team Leadership

Data-driven Decision Making and Analytical Problem-solving

Professional Impact

Throughout her career, Hope has consistently delivered exceptional results for her clients. At JPMorgan Chase, she implemented a new digital optimization strategy that improved campaign performance by 25% and enhanced the customer experience. As a Media Buyer at Channel Factory, she successfully managed a multi-million dollar advertising budget and achieved a 15% year-over-year increase in client retention.

Conclusion

With her proven track record of success, strategic mindset, and collaborative approach, Hope is poised to continue driving meaningful impact for her clients as an Account Manager at Ad.net. Her diverse experience, industry expertise, and commitment to excellence make her a valuable asset in the digital marketing and advertising field.

Hope Ho