Professional Summary
Professional Overview
Houston Kocher is a seasoned marketing professional with over 15 years of experience driving strategic brand initiatives and innovative product campaigns. As the Marketing Manager at Frito-Lay, he leverages his deep industry expertise and data-driven approach to develop and execute impactful marketing strategies that consistently deliver measurable business results.
Experience Summary
Current Role
Houston currently serves as the Marketing Manager at Frito-Lay, a leading global snack food company. In this role, he is responsible for overseeing the development and implementation of comprehensive marketing plans for several of the company's core product lines. He collaborates cross-functionally with sales, operations, and creative teams to develop targeted campaigns that drive consumer engagement, increase brand awareness, and ultimately, boost sales and market share.
Under Houston's leadership, Frito-Lay has seen a 20% increase in social media engagement and a 15% lift in online sales for his product portfolio. He has also played a pivotal role in the successful launch of two new product innovations, which have collectively generated over $8 million in revenue in their first year on the market.
Career Progression
Prior to joining Frito-Lay, Houston held marketing roles of increasing responsibility at several prominent consumer goods companies, including Procter & Gamble and Unilever. He started his career as a Marketing Associate at Procter & Gamble, where he honed his skills in market research, brand positioning, and campaign development. He then went on to serve as a Marketing Manager at Unilever, where he spearheaded the successful rebranding of a flagship product line, leading to a 12% increase in market share.
Academic Background
Houston holds a Bachelor of Science in Marketing from the University of Texas at Austin, where he graduated cum laude. He also earned a Master of Business Administration (MBA) from the University of Chicago Booth School of Business, with a concentration in Marketing and Consumer Behavior.
Areas of Expertise
- Strategic marketing planning and execution
- Brand management and positioning
- Consumer insights and data analytics
- New product development and launch
- Integrated marketing campaign management
- Cross-functional team leadership and collaboration
Professional Impact
Throughout his career, Houston has consistently demonstrated his ability to drive measurable business impact through innovative marketing initiatives. He has a proven track record of developing and implementing successful campaigns that have led to significant increases in brand awareness, customer engagement, and revenue growth.
Conclusion
With his extensive marketing expertise, data-driven approach, and strong cross-functional leadership skills, Houston Kocher is a valuable asset to the Frito-Lay team. He is committed to continually enhancing the company's brand presence and driving sustainable growth through the execution of strategic, consumer-centric marketing strategies.
