Huan Yang

Professional Overview

Huan Yang is a seasoned brand protection professional with extensive experience in safeguarding the integrity and reputation of global brands. As the Head of Brand Protection APJC at Cisco, he is responsible for developing and implementing comprehensive strategies to combat counterfeiting, grey market diversion, and other intellectual property threats across the Asia Pacific, Japan, and China (APJC) region.

Experience Summary

Current Role

In his current role at Cisco, Huan oversees a team of brand protection specialists and collaborates closely with law enforcement agencies, customs authorities, and industry partners to disrupt the supply chain of illicit goods. He has been instrumental in driving the company's brand protection initiatives, resulting in significant seizures of counterfeit Cisco products and the successful prosecution of numerous infringers.

Career Progression

Prior to joining Cisco, Huan held senior brand protection roles at LVMH and AB Mauri, where he gained valuable experience in navigating the complexities of global supply chains and protecting the intellectual property of leading consumer brands. His ability to adapt to changing market dynamics and address evolving threats has been a key factor in his career progression.

Academic Background

Huan holds a Master's degree in International Business from Renmin University of China, where he specialized in supply chain management and international trade regulations. His academic achievements, coupled with his hands-on industry experience, have equipped him with a comprehensive understanding of the brand protection landscape.

Areas of Expertise

Huan's expertise spans various aspects of brand protection, including:

• Developing and implementing global brand protection strategies

• Conducting risk assessments and threat analyses

• Coordinating cross-border investigations and enforcement actions

• Fostering collaborative relationships with key stakeholders

• Leveraging digital technologies and data analytics to enhance brand protection

Professional Impact

Throughout his career, Huan has played a pivotal role in protecting the brand reputation and assets of his clients. Notable achievements include:

• Leading the successful dismantling of a major counterfeit network in Southeast Asia, resulting in the seizure of over $10 million worth of illicit goods

• Implementing innovative online monitoring and enforcement programs that have significantly reduced the availability of counterfeit products on e-commerce platforms

• Delivering impactful training sessions to customs officials and law enforcement agencies, empowering them to better identify and interdict counterfeit goods

Conclusion

Huan Yang's extensive expertise in brand protection and his proven track record of delivering tangible results make him a valuable asset in the fight against intellectual property infringement. As the Head of Brand Protection APJC at Cisco, he continues to drive innovative solutions and foster collaborative partnerships to safeguard the company's brand and protect its customers from the risks associated with counterfeit products.