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Hugo Lentze

Hugo Lentze


VP of Marketing and Business Development



Professional Overview
Hugo Lentze is an accomplished marketing and business development executive with a proven track record of driving growth and innovation. As the VP of Marketing and Business Development at RallyPoint, he leverages his extensive experience in the veteran services industry to craft strategic partnerships, optimize marketing initiatives, and deliver measurable business impact.

Experience Summary

Current Role
In his current role as VP of Marketing and Business Development at RallyPoint, Hugo is responsible for leading the company's go-to-market strategy, managing a team of marketing professionals, and identifying new business opportunities. He has been instrumental in securing high-profile partnerships, expanding the company's reach, and driving revenue growth. Under his leadership, RallyPoint has strengthened its position as a leading platform for connecting veterans and military personnel.

Career Progression
Prior to joining RallyPoint, Hugo held various leadership positions at the Travis Manion Foundation, where he served as the Chief Strategic Partnerships Officer and Program Manager-East for Veteran Services. In these roles, he was instrumental in forging strategic alliances, overseeing the execution of veteran-focused programs, and delivering impactful initiatives that supported the military community. Earlier in his career, Hugo gained valuable experience in the private sector, serving as the Technical Services Manager at AMETEK MCT, Sensor Technologies and the Events Coordinator and Sales Associate at High Road Cycles.

Leveraging his extensive military background, Hugo also served as an Operations Officer and Strategic Planner for the U.S. Army and NATO Defense College, respectively. His experience in strategic planning, operations management, and international collaboration has enabled him to bring a unique perspective to his current role.

Academic Background
Hugo holds a Bachelor's degree in Business Administration from the University of Pennsylvania, where he specialized in Marketing and Strategic Management. He has also completed various professional development programs, further enhancing his expertise in the areas of leadership, digital marketing, and strategic partnerships.

Areas of Expertise
  • Marketing strategy and execution

  • Business development and strategic partnerships

  • Veteran services and community engagement

  • Operations and project management

  • Strategic planning and data-driven decision making


Professional Impact
Throughout his career, Hugo has demonstrated a strong commitment to supporting the military community and driving impactful initiatives. At the Travis Manion Foundation, he spearheaded the development of a new strategic partnership program that generated over $1 million in funding and expanded the foundation's reach to serve an additional 10,000 veterans and their families. In his current role at RallyPoint, he has played a pivotal role in securing high-profile partnerships, leading to a 25% increase in platform usage and a 20% boost in revenue.

Conclusion
With his extensive experience in marketing, business development, and veteran services, Hugo Lentze is a valuable asset to RallyPoint. His ability to forge strategic partnerships, optimize marketing strategies, and deliver measurable results positions him as a strategic leader poised to drive the continued growth and success of the organization.