Professional Summary
Professional Overview
Hugo St-Michel is a seasoned Shopify Consultant and Ecommerce Expert with over a decade of experience in the retail and digital commerce industry. He specializes in helping businesses of all sizes leverage the power of the Shopify platform to optimize their online sales and streamline their ecommerce operations.
Experience Summary
Current Roles
Shopify Consultant / Shopify Expert, NEAT ECOMMERCE (2016 - Present)
- Providing comprehensive Shopify consulting services to a diverse portfolio of clients
- Offering strategic guidance and technical expertise to help businesses enhance their online presence and grow their ecommerce sales
- Collaborating with cross-functional teams to implement innovative Shopify solutions and drive successful digital transformation initiatives
Head of Ecommerce, Boutiques Clément (2016 - Present)
- Overseeing the entire ecommerce strategy and operations for a leading retail chain
- Spearheading the migration to the Shopify platform and optimizing the company's online sales channels
- Implementing data-driven initiatives to improve customer experience, increase conversion rates, and drive revenue growth
Community Organizer, ECOMMERCE TORONTO (2020 - Present)
- Actively engaged in the local ecommerce community, organizing networking events and educational workshops
- Fostering collaboration and knowledge-sharing among Shopify experts, ecommerce professionals, and business owners
Career Progression
Ecommerce Manager, Continental Distribution (2015 - 2016)
- Managed the end-to-end ecommerce operations for a leading distribution company
- Optimized the company's online sales channels and implemented strategies to enhance the customer experience
Ecommerce Manager and Ecommerce Specialist, Boutiques Clément (2009 - 2016)
- Progressively advanced from an Ecommerce Specialist to Ecommerce Manager role
- Played a key role in developing and executing the company's ecommerce strategy, contributing to significant growth in online sales
Academic Background
- Bachelor of Commerce, Specialization in Marketing, University of Toronto (2008)
Areas of Expertise
- Shopify platform implementation and customization
- Ecommerce strategy development and execution
- Digital marketing and customer acquisition
- Data analysis and performance optimization
- Cross-functional team leadership and project management
Professional Impact
- Spearheaded the successful migration of Boutiques Clément to the Shopify platform, resulting in a 25% increase in online sales
- Implemented cutting-edge Shopify solutions to enhance the customer experience and drive a 15% improvement in conversion rates for clients
- Actively contributes to the ecommerce community in Toronto through ECOMMERCE TORONTO, fostering knowledge-sharing and collaboration among industry professionals
Conclusion
With his comprehensive expertise in Shopify and ecommerce, Hugo St-Michel is a valuable partner for businesses looking to elevate their online presence and drive sustainable growth. His track record of successful implementations, data-driven optimizations, and industry involvement makes him a trusted advisor in the digital commerce landscape.