Hui Chen

Director, Consumer & Business Insights

Professional Overview
Hui Chen is an accomplished insights and analytics professional with over a decade of experience driving data-driven decision-making for leading global organizations. As the Director of Consumer & Business Insights at Authentic Brands Group, she leverages her expertise in customer data and market intelligence to uncover actionable insights that inform strategic initiatives and optimize business performance.

Experience Summary

Current Role
As the Director of Consumer & Business Insights at Authentic Brands Group, Hui is responsible for leading a team of insights specialists to deliver comprehensive market research, customer segmentation, and predictive analytics. She has spearheaded the implementation of advanced data visualization tools and predictive modeling techniques to provide the executive team with real-time, data-driven recommendations. Under her guidance, the insights function has become a strategic business partner, driving significant improvements in customer experience, product development, and marketing effectiveness.

Career Progression
Prior to her current role, Hui served as the Director of Customer Data & Global Sales Analytics at Wyndham Hotels & Resorts, where she was instrumental in developing a centralized data platform to consolidate customer information and drive global sales initiatives. She also held a Front Office Associate position at Holiday Inn Hotel & Suites, gaining firsthand experience in customer service and operations.

Academic Background
Hui holds a Bachelor of Science in Business Administration with a concentration in Marketing from the University of California, Berkeley. She is a certified Six Sigma Green Belt and is fluent in Mandarin Chinese, enhancing her ability to navigate the global business landscape.

Areas of Expertise

• Customer data and market intelligence

• Predictive analytics and modeling

• Strategic insights and decision support

• Cross-functional collaboration and stakeholder management

• Data visualization and reporting

Professional Impact
At Authentic Brands Group, Hui's insights-driven strategies have led to a 15% increase in customer retention and a 20% improvement in marketing campaign ROI. She has also spearheaded the development of a comprehensive customer segmentation model, enabling the company to personalize its product offerings and enhance the overall customer experience.

Hui's contributions extend beyond her immediate role, as she actively participates in industry events and mentors aspiring data analysts. She is recognized as a thought leader in the field of consumer insights and is committed to driving innovation and excellence in the industry.

Conclusion
With her impressive track record, strong analytical skills, and collaborative leadership style, Hui Chen is a valuable asset to Authentic Brands Group and a respected professional in the consumer insights and business analytics field. Her unwavering commitment to data-driven decision-making and her ability to translate complex information into actionable insights make her a key contributor to the company's continued success.