Humza Mahfooz - Digital Marketing & Media Lead
Professional Overview
Humza Mahfooz is an accomplished marketing professional with a strong track record in digital marketing, media strategy, and demand creation. He currently serves as the Digital Marketing & Media Lead for BW and the Demand Creation Lead for Tresemme at Unilever, where he leverages his expertise to drive impactful campaigns and deliver exceptional results.
Experience Summary
Current Role
As the Digital Marketing & Media Lead for BW and the Demand Creation Lead for Tresemme at Unilever, Humza is responsible for developing and executing integrated digital marketing strategies to enhance brand awareness, drive online engagement, and generate qualified leads. He also leads the media planning and buying process, ensuring optimal media mix and allocation to achieve desired business outcomes.
Career Progression
Humza's career journey has been marked by progressive growth and increasing responsibilities. Prior to his current role, he served as the Senior Brand Manager for TRESemmé and Dove at Unilever, where he was instrumental in developing and implementing successful brand-building initiatives. Earlier in his career, Humza held positions as a Brand Manager at Unilever, a Marketing Communications Lead at Dawlance Group of Companies, and an Assistant Marketing Manager at Red Tape Media. He has also gained valuable experience through various internships at leading organizations.
Academic Background
Humza holds a strong academic background, with a focus on marketing and business administration. He has demonstrated his commitment to professional development through his roles as a Visiting Faculty member at the Institute of Business Management.
Areas of Expertise
- Digital marketing strategy and execution
- Media planning and buying
- Demand generation and lead management
- Brand management and campaign development
- Integrated marketing communications
- Data-driven decision making and analytics
Professional Impact
Humza's contributions have had a significant impact on the organizations he has been associated with. He has successfully launched and managed digital marketing campaigns that have driven increased brand awareness, customer engagement, and lead generation for BW and Tresemme. His ability to leverage data and analytics to optimize marketing efforts has consistently delivered measurable results and improved business performance.
Conclusion
With his extensive experience, strong digital marketing expertise, and proven track record of success, Humza Mahfooz is a valuable asset to Unilever. He continues to drive innovation and deliver impactful marketing strategies that contribute to the growth and success of the BW and Tresemme brands.
