Hwee Soon
Director, Asia Pacific Channel Marketing
Professional Overview
Hwee Soon is a seasoned marketing professional with extensive experience in leading channel marketing strategies across the Asia Pacific region. As the Director of Asia Pacific Channel Marketing at HP, she oversees the development and execution of innovative marketing programs that drive channel partner engagement and revenue growth.
Experience Summary
Current Role
Hwee Soon has been serving as the Director of Asia Pacific Channel Marketing at HP since 2011. In this role, she is responsible for developing and implementing effective channel marketing strategies to support the company's diverse product portfolio and distribution network. She works closely with cross-functional teams to develop targeted campaigns, training programs, and sales enablement tools that empower HP's channel partners to effectively market and sell products to end-customers. Under her leadership, the Asia Pacific channel marketing team has consistently exceeded revenue targets and strengthened HP's brand presence in the region.
Career Progression
Prior to joining HP, Hwee Soon held several marketing management positions at leading technology companies in Singapore. She began her career as a Marketing Executive at Acer, where she gained valuable experience in product marketing, event management, and channel partner relations. She later transitioned to a Senior Marketing Manager role at Dell, where she was responsible for driving demand generation and partner enablement initiatives across Southeast Asia.
Academic Background
Hwee Soon holds a Bachelor of Business Administration degree from the National University of Singapore, where she specialized in Marketing and International Business. She has also completed executive leadership programs at prestigious business schools, further enhancing her strategic and management expertise.
Areas of Expertise
- Channel marketing strategy and execution
- Partner program development and management
- Integrated marketing campaign planning and implementation
- Sales enablement and partner training
- Data-driven marketing analytics and performance optimization
- Cross-functional collaboration and stakeholder management
Professional Impact
Under Hwee Soon's leadership, the Asia Pacific channel marketing team has achieved significant milestones, including:
- Implemented a comprehensive partner program that increased channel partner engagement by 25% and drove a 15% year-over-year increase in channel revenue
- Developed a series of targeted digital marketing campaigns that resulted in a 20% uplift in lead generation and a 12% improvement in marketing-qualified-to-sales-qualified conversion rates
- Launched a successful channel partner certification program that enabled over 2,000 sales professionals to become HP product experts, improving sales effectiveness and customer satisfaction
Conclusion
With her deep understanding of the Asia Pacific technology market, proven track record of driving channel growth, and exceptional marketing and leadership skills, Hwee Soon is a valuable asset to HP's regional operations. She continues to innovate and adapt her strategies to ensure the company's channel partners are well-equipped to capitalize on emerging market opportunities and deliver exceptional customer experiences.
