Professional Summary

Professional Overview

Ian Baczyk is an accomplished sales and partnerships executive with extensive experience in the programmatic advertising industry. As the Vice President of Programmatic Sales and Partnerships at NBCUniversal, he leverages his deep industry knowledge and strategic acumen to drive revenue growth and foster collaborative partnerships.

Experience Summary

Current Role

In his current role as Vice President of Programmatic Sales and Partnerships at NBCUniversal, Ian is responsible for leading a team of sales professionals to develop and execute effective programmatic advertising strategies. He oversees the delivery of customized solutions that meet the evolving needs of clients, while also identifying new revenue streams and partnership opportunities to expand the company's market reach.

Under Ian's leadership, the programmatic sales and partnerships team has achieved significant success, consistently exceeding revenue targets and securing high-profile partnerships that have enhanced NBCUniversal's position as a leading provider of innovative digital advertising solutions.

Career Progression

Prior to his current role, Ian held various positions within the programmatic advertising space, including Lead of Programmatic Sales and Partnerships at NBCUniversal, Account Director at Samba TV, and Account Executive at Rocket Fuel Inc. and Dotdash. Throughout his career, he has demonstrated a strong ability to adapt to industry changes, build lasting client relationships, and drive measurable results.

Ian's progression from an entry-level position to a senior leadership role in the programmatic sales and partnerships domain is a testament to his commitment to professional development, strategic thinking, and exceptional leadership skills.

Academic Background

Ian holds a Bachelor's degree in Communications from a prestigious university, where he graduated with honors and demonstrated a strong interest in the intersection of technology, media, and marketing.

Areas of Expertise

• Programmatic advertising strategy and implementation

• Account management and client relationship building

• Sales and revenue generation

• Partnerships and business development

• Data-driven decision making and performance optimization

• Team leadership and talent development

Professional Impact

Throughout his career, Ian has played a pivotal role in driving the growth and evolution of the programmatic advertising landscape. He has spearheaded the development of innovative solutions that have helped clients achieve their marketing objectives, while also contributing to the industry through thought leadership and participation in industry events and initiatives.

Conclusion

With his extensive experience, proven track record of success, and deep understanding of the programmatic advertising industry, Ian Baczyk is a valuable asset to NBCUniversal and a respected leader in the digital advertising space. His strategic vision, collaborative approach, and dedication to delivering exceptional results position him as a key driver of the company's continued growth and success.