Ian Gomar

Partner, CMO/CDO

Professional Overview
Ian Gomar is an accomplished marketing and digital executive with over 25 years of experience driving strategic transformations and delivering measurable results for leading retail and consumer brands. As a Partner and Chief Marketing/Digital Officer at Chief Outsiders, he leverages his extensive expertise to provide interim CMO and CDO services that enable companies to achieve sustainable growth and innovation.

Experience Summary

Current Role
As Partner and CMO/CDO at Chief Outsiders, Ian works with the firm's clients to develop and execute omnichannel marketing strategies, enhance their digital capabilities, and drive operational optimization. He collaborates closely with C-suite leaders to identify growth opportunities, optimize marketing investments, and implement data-driven decision-making processes.

Career Progression
Prior to joining Chief Outsiders, Ian held several senior leadership roles, including Managing Director at Pheasant Hill Partners, CEO and Board Director at The Picture People (a Monroe Capital portfolio company), President of Shaquille O'Neal Enterprises, and Chief Marketing & E-Commerce Officer at Sears Holdings Corporation. He has a proven track record of driving revenue growth, expanding market share, and improving operational efficiency for both publicly-traded and private equity-backed organizations.

Academic Background
Ian holds a Bachelor of Science degree in Marketing from the University of Connecticut.

Areas of Expertise

• Omnichannel marketing strategy and implementation

• Digital transformation and e-commerce optimization

• Data-driven decision-making and marketing analytics

• Operational excellence and process improvement

• Retail and consumer brand management

• Mergers, acquisitions, and post-integration management

Professional Impact
During his tenure at Sears, Ian led the successful turnaround of the company's e-commerce and digital marketing capabilities, resulting in a significant increase in online sales and customer engagement. At The Picture People, he spearheaded a comprehensive brand refresh and operational restructuring that helped the company regain its competitive edge and position it for a successful sale.

Conclusion
With a remarkable track record of driving growth and innovation for leading retail and consumer brands, Ian Gomar is a valuable asset to Chief Outsiders and the clients they serve. His strategic vision, digital expertise, and operational acumen make him a trusted partner in helping organizations navigate the evolving landscape and achieve sustainable success.