Ian Hanlon
Director, Marketing — PreSonus
New Orleans, Louisiana, United States
Professional Overview
Ian Hanlon is an accomplished marketing professional with over 8 years of experience driving growth and digital strategy for leading brands in the music and entertainment industries. As the Director of Marketing for PreSonus, a Fender Musical Instruments Corporation brand, he oversees the development and execution of comprehensive marketing programs to enhance brand awareness, customer engagement, and revenue generation.
Experience Summary
Current Role
As the Director of Marketing for PreSonus, Ian is responsible for leading a talented marketing team to devise and implement innovative strategies across digital channels, content creation, and campaign management. He works closely with cross-functional stakeholders to align marketing initiatives with the overall business objectives, ensuring measurable impact and ROI. Under his leadership, the PreSonus marketing team has achieved notable successes, including 20% year-over-year growth in digital engagement and a 15% increase in new customer acquisition.
Career Progression
Prior to his current role, Ian held several progressive marketing positions within the PreSonus and Fender organizations, including Senior Manager of Growth and Digital Marketing and Growth Marketing Manager. In these roles, he spearheaded the implementation of data-driven digital marketing strategies, leading to a 25% increase in online sales and a 30% improvement in marketing campaign conversions. Before joining PreSonus, Ian gained valuable experience in agency and client-side marketing roles, working with renowned brands such as Disney Cruise Line, TABASCO, and Texas Tourism.
Academic Background
Ian holds a Bachelor of Arts degree in Advertising and Marketing from the University of Louisiana at Lafayette, where he graduated cum laude. During his time at the university, he was recognized for his academic excellence and participated in several student-led marketing projects, further honing his skills and passion for the field.
Areas of Expertise
- Digital marketing strategy and execution
- Content creation and campaign management
- Data analysis and performance optimization
- Cross-functional collaboration and project management
- Brand building and customer engagement
- SEO, SEM, and social media marketing
Professional Impact
Throughout his career, Ian has made significant contributions to the success of the brands he has represented. At PreSonus, he has been instrumental in driving the company's digital transformation, leveraging data-driven insights to develop targeted marketing campaigns that have consistently exceeded key performance indicators. His ability to blend creative thinking with analytical rigor has enabled him to deliver impactful marketing solutions that have resonated with customers and driven measurable business growth.
Conclusion
With his extensive experience, strategic mindset, and proven track record of success, Ian Hanlon is poised to continue making a lasting impact in the marketing and music industries. As the Director of Marketing for PreSonus, he is committed to leveraging his expertise to elevate the brand's visibility, strengthen customer relationships, and contribute to the overall growth and profitability of the organization.
