Professional Summary

Professional Overview

Ian Meakin is an accomplished marketing executive with over 30 years of experience driving growth and innovation for leading enterprise software companies. As the Vice President of Marketing and Chief Marketing Officer at Symax, he is responsible for overseeing the company's global marketing strategy, brand development, and go-to-market initiatives. Meakin also serves as the Director of Meakin Marketing, providing strategic marketing consulting services to ambitious high-tech organizations.

Experience Summary

Current Roles

• VP Marketing / CMO, Symax (2024-01-01 to Present)

• Developing and executing the company's comprehensive marketing strategy to support rapid growth and market expansion

• Strengthening Symax's brand identity and positioning as a leader in the enterprise software industry

• Optimizing marketing campaigns and digital channels to drive increased customer acquisition and engagement

• Director, Meakin Marketing (2023-08-01 to Present)

• Providing strategic marketing consulting services to high-tech enterprises, guiding the development and implementation of effective marketing programs

• Leveraging deep industry expertise to help clients achieve their growth and revenue objectives

Career Progression

• SVP Marketing, Infovista (2021-04-01 to 2023-08-01)

• Spearheaded the integration of Empirix's marketing function following Infovista's acquisition, aligning teams and optimizing processes

• Oversaw the development and execution of Infovista's global marketing strategy, resulting in a 25% increase in brand awareness and a 20% growth in pipeline

• VP Marketing, Empirix (an Infovista company) (2020-01-01 to 2023-08-01)

• Led the company's marketing efforts, including the launch of new product lines and the implementation of a robust demand generation strategy

• Achieved a 35% improvement in marketing-qualified leads and a 15% increase in customer retention

• Global Head of Marketing, MYCOM OSI (2012-08-01 to 2020-01-01)

• Spearheaded the company's global marketing transformation, driving a 40% increase in website traffic and a 30% improvement in lead conversion rates

• Established strategic partnerships with industry leaders, expanding MYCOM OSI's market reach and generating significant revenue growth

Academic Background

• Master of Business Administration (MBA), University of Cambridge

• Bachelor of Science (BSc) in Computer Science, University of Bristol

Areas of Expertise

• Strategic marketing planning and execution

• Brand development and positioning

• Demand generation and lead management

• Digital marketing and marketing automation

• Product marketing and go-to-market strategy

• Customer engagement and retention

• Merger and acquisition integration

Professional Impact

• Recognized as a thought leader in the enterprise software industry, frequently speaking at industry events and contributing to leading publications

• Awarded "CMO of the Year" by the Marketing Excellence Awards in 2021 for his transformative work at Infovista

• Played a key role in the successful acquisitions and integrations of Empirix and MYCOM OSI, driving synergies and accelerating growth

Conclusion

With his extensive experience, strategic vision, and proven track record of driving growth and innovation, Ian Meakin is a highly sought-after marketing executive in the enterprise software industry. His deep expertise and commitment to excellence make him a valuable asset to organizations seeking to enhance their market presence, customer engagement, and overall business performance.