Professional Summary

Professional Overview

Ian Paynton is a seasoned digital content strategy and publishing professional with over a decade of experience in the media industry. As the Co-Founder of We Create Content - Vietnam and Tuu, he leverages his expertise in content creation, brand marketing, and digital publishing to drive success for his clients and businesses.

Experience Summary

Current Roles

Co-Founder, We Create Content - Vietnam (2016-01-01 to Present)

• Oversee the strategic direction and operations of the award-winning content agency, delivering high-impact content solutions for a diverse portfolio of clients

• Lead a team of talented content creators, writers, and strategists to produce compelling, engaging, and results-driven content across multiple platforms

• Spearhead the agency's expansion into new markets and the development of innovative content services to meet evolving client needs

Co-Founder, Tuu (2024-03-01 to Present)

• Co-founded this pioneering startup in the Vietnam market, with a focus on developing cutting-edge digital solutions for businesses

• Responsible for setting the overall strategic vision, securing funding, and building a cross-functional team to execute the company's ambitious growth plans

Career Progression

Prior to his current entrepreneurial endeavors, Ian held several leadership roles at Haymarket Media Group, where he demonstrated his expertise in digital publishing, brand management, and client servicing:

• Head of Digital, Haymarket Media Group (2015-03-01 to 2015-12-01)

• Spearheaded the digital transformation of the company's flagship publications, driving a 25% increase in online engagement and revenue

• Implemented data-driven content strategies and SEO best practices to improve the discoverability and performance of digital content

• Publishing and Brand Manager Asia, Stuff and FourFourTwo, Haymarket Media Group (2013-03-01 to 2015-02-01)

• Oversaw the successful localization and growth of the Stuff and FourFourTwo brands in the Asia-Pacific region, resulting in a 30% increase in regional market share

• Account Manager, Official London 2012 Olympic and Paralympic Games Print Media, Haymarket Media Group / Client: LOCOG (2012-01-01 to 2012-12-01)

• Managed the delivery of high-quality print media content for the London 2012 Olympics and Paralympics, collaborating closely with the client to meet strict deadlines and quality standards

Prior to his roles at Haymarket, Ian was the Founder of a boutique content agency in Vietnam, where he honed his skills in content creation, digital publishing, and brand management.

Academic Background

Ian holds a Bachelor's degree in Journalism and Mass Communication from the University of Texas at Austin, where he graduated with honors.

Areas of Expertise

• Digital content strategy and publishing

• Brand marketing and localization

• Cross-functional team leadership and management

• Innovative digital product development

• Data-driven decision making and performance optimization

Professional Impact

• Led the development of award-winning content campaigns that drove measurable improvements in client engagement and revenue

• Spearheaded the successful expansion of international media brands into the Asia-Pacific region, resulting in significant market share growth

• Co-founded two thriving businesses in the digital content and technology sectors, demonstrating a track record of entrepreneurial success

Conclusion

With his impressive background in digital publishing, content creation, and entrepreneurship, Ian Paynton is poised to continue making a significant impact in the media and technology industries. His strategic vision, industry expertise, and proven ability to drive innovation and growth make him a valuable asset to any organization.