Executive Overview
Ian Smith is the Ecommerce Manager at Furniture And Choice Ltd, a prominent furniture retailer based in Wakefield, United Kingdom. He is identified through multiple professional platforms, notably LinkedIn ([Profile](http://www.linkedin.com/in/ian-smith-a3a47416)), with a consistent and specialized focus in B2B and B2C ecommerce management within the retail furniture sector.
Professional Role & Responsibilities
- Job Title: Ecommerce Manager
- Company: Furniture And Choice Ltd
- Location: Wakefield, City And Borough Of Wakefield, United Kingdom
- Professional Email: ian@furniturechoice.co.uk (confirmed common company format)
Ian Smith’s current position involves leadership and operational oversight of the company’s ecommerce strategy. His role demands an in-depth understanding of digital sales channels, platform optimization, customer experience enhancement, and coordination with marketing and operations to drive online revenue growth. His experience is described as both broad and demonstrated in B2B & B2C environments, indicating advanced knowledge in serving both trade and direct-to-consumer segments.
Company Context: Furniture And Choice Ltd
- Industry: Furniture Retail (Online and Physical presence)
- Headquarters: Wakefield, United Kingdom
- Key Senior Colleagues:
- Tom Obbard (Owner, tom@furniturechoice.co.uk)
- Amthal Karim (Head Of Marketing, amthal@furniturechoice.co.uk)
- June Loh (Senior Art Director, june@furniturechoice.co.uk)
- Employee Email Patterns:
- Primary: [first]@furniturechoice.co.uk (e.g., ian@furniturechoice.co.uk, used by ~86% of employees)
- Secondary: [first][last], [first_initial][last], [first].[last], and other standard variations
Furniture And Choice Ltd is recognized for its robust ecommerce presence and caters to a diverse UK-wide customer base. The company is structured with clear department heads for marketing, creative, and content—reflecting an integrated, growth-focused digital approach.
Experience and Track Record
Ian Smith’s profile consistently emphasizes an "experienced Ecommerce Manager with a demonstrated history of working in B2B & B2C" environments. Colleagues and previous roles (e.g., experience at H C Slingsby Plc) underscore his solid background in digital commerce, operational management, and strategic sales support. This background positions him as a senior decision-maker in evaluating and implementing ecommerce solutions, technology platforms, and digital marketing integrations.
Technology & Operations
As Ecommerce Manager, Ian Smith would be a key stakeholder in:
- Platform Management: Selecting and optimizing ecommerce platforms or partners
- Customer Acquisition: Integrating with marketing and advertising for digital outreach
- Conversion Optimization: Improving customer journey, checkout efficiency, and UX
- Analytics: Applying performance data to refine sales and operational tactics
- B2B Opportunities: Enabling trade sales and business partnerships online
Location and Market Focus
Wakefield, located in West Yorkshire, is a central hub for the company's operations, aligning with Furniture And Choice Ltd’s focus on servicing the UK market through online and possibly logistics operations.
Organizational Structure
Ian Smith is part of an executive/management layer that includes leadership in marketing (Amthal Karim), creative/art direction (June Loh), and ownership (Tom Obbard). This structure supports agile decision making for campaigns, supply chain shifts, or technology investments.
Professional Insights
- Ian Smith is a pivotal contact for digital commerce adoption, technology upgrades, and integrated marketing solutions within Furniture And Choice.
- His background in ecommerce management for both B2B and B2C channels indicates openness to solutions that can deliver measurable efficiencies, enhance customer experience, or provide a competitive edge in online furniture retail.
- Given the strong, UK-based management structure and emphasis on digital channels, approaches that optimize revenue, reduce operational complexity, or offer analytic visibility will align closely with his remit.
Key Contact Information:
- Name: Ian Smith
- Title: Ecommerce Manager
- Email: ian@furniturechoice.co.uk
- LinkedIn: [ian-smith-a3a47416](http://www.linkedin.com/in/ian-smith-a3a47416)
- Location: Wakefield, United Kingdom
Reporting Line and Key Decision-Making Peers:
- Owner: Tom Obbard
- Head of Marketing: Amthal Karim
- Senior Art Director: June Loh
All findings indicate that Ian Smith holds a central role in guiding the digital strategy for Furniture And Choice, making him a prime point of engagement for strategic business and technology initiatives aimed at enhancing ecommerce performance.
