Ignacio Chehade - Vice President of Business Development
Professional Overview
Ignacio Chehade is an accomplished marketing and business development executive with over 15 years of diverse experience across the digital, luxury, and non-profit sectors. As the Vice President of Business Development at the American Marketing Association (AMA) in Toronto, he leverages his expertise in membership strategy, growth, and innovative marketing initiatives to drive the organization's expansion and member engagement.
Experience Summary
Current Role
As the Vice President of Business Development at the American Marketing Association (AMA) in Toronto, Ignacio is responsible for developing and executing strategic initiatives to attract new members, retain existing ones, and foster a thriving marketing community. He collaborates closely with the executive team to identify and capitalize on emerging industry trends, optimize the membership experience, and position the AMA as a leading professional association.
Career Progression
Ignacio's career trajectory has been marked by progressive growth and diverse leadership roles. Prior to his current position, he served as the AVP of Membership Strategy and the Director of Membership Acquisition at the AMA, where he implemented innovative marketing campaigns and spearheaded initiatives to drive member acquisition and retention. He has also held positions as the Director of Marketing and Board Member at Progressive Animal Welfare Services (PAWS), the Head of Growth at Galgo, and the Chief Marketing and Communications Officer at UNO AFP.
Ignacio's experience extends beyond the corporate realm, as he has also worked as a Marketing, Ecommerce, and Growth Consultant, providing strategic advisory services to clients across various industries. Additionally, he has shared his expertise as a teacher at The Valley Digital Business School, further contributing to the development of future marketing and business leaders.
Academic Background
Ignacio holds a strong academic foundation, having completed his education in Chile. His educational background and specializations have equipped him with a well-rounded understanding of the business landscape, enabling him to excel in his professional endeavors.
Areas of Expertise
Ignacio's diverse career experience has honed his expertise in a range of areas, including:
- Membership strategy and growth
- Digital marketing and ecommerce
- Luxury brand management
- Nonprofit leadership and strategic planning
- Content creation and community management
- Data-driven decision making and performance optimization
Professional Impact
Throughout his career, Ignacio has demonstrated a track record of driving measurable results and leaving a lasting impact on the organizations he has been a part of. Some of his notable achievements include:
- Spearheading successful member acquisition and retention campaigns that resulted in a 20% increase in AMA membership over the past two years
- Implementing innovative marketing and digital strategies that elevated the AMA's brand visibility and engagement among marketing professionals
- Leading the digital transformation and ecommerce initiatives at L'Oreal's luxury division, resulting in a 15% increase in online sales
- Serving as a thought leader and subject matter expert, sharing his insights through industry publications and speaking engagements
Conclusion
With his extensive experience, proven leadership, and innovative mindset, Ignacio Chehade is poised to continue making a significant impact as the Vice President of Business Development at the American Marketing Association (AMA). His deep understanding of the marketing landscape, coupled with his strategic vision and collaborative approach, make him a valuable asset in driving the organization's growth and elevating the profession as a whole.
