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Ilya Petrov

Ilya Petrov, Chief Executive Officer



Professional Overview



Ilya Petrov is a seasoned executive and creative visionary with extensive experience in the video production and digital marketing industries. As the Chief Executive Officer of CRFT Video, he leads a team of talented animators and video experts in crafting high-impact explainer videos that help businesses communicate their value proposition effectively. Additionally, Petrov co-founded PEKA Limited, a fast-growing digital agency, and serves as the Creative Director at Smm Rate, where he oversees the development of innovative social media marketing strategies.

Experience Summary



Current Roles



Chief Executive Officer, CRFT Video | Animated explainer videos (2019-03-01 to Present)
  • Provides strategic direction and leadership to CRFT Video, a leading provider of animated explainer videos for businesses of all sizes

  • Oversees the development and production of visually compelling and highly engaging video content that helps clients effectively communicate their unique value proposition

  • Fosters a collaborative and innovative work environment that empowers the creative team to produce award-winning video assets


Co-Founder, PEKA Limited 彼卡有限公司 (2022-03-01 to Present)
  • Collaborates with co-founders to establish and grow PEKA Limited, a rapidly expanding digital agency that specializes in providing comprehensive digital marketing solutions

  • Contributes to the strategic planning and execution of innovative digital marketing campaigns that drive measurable results for clients


Creative Director, Smm Rate (2016-04-01 to Present)
  • Leads the creative team in developing and implementing innovative social media marketing strategies for a diverse portfolio of clients

  • Ensures the delivery of high-quality, visually appealing social media content that resonates with target audiences and enhances brand visibility


Career Progression



Creative Director, CRFT Video | Animated explainer videos (2018-02-01 to 2019-03-01)
  • Spearheaded the creative direction and production of award-winning animated explainer videos that helped clients effectively communicate their unique value propositions

  • Collaborated closely with clients to understand their business objectives and translate them into visually compelling video assets


Producer, CRFT Video | Animated explainer videos (2016-03-01 to 2018-02-01)
  • Managed the end-to-end video production process, from concept development to final delivery, ensuring the timely and high-quality completion of client projects

  • Demonstrated exceptional project management and client relationship skills, which contributed to the growth and success of the CRFT Video brand


Assistant Manager, Deloitte (2014-01-01 to 2015-07-01)
  • Provided financial and operational support to the consulting team, contributing to the successful delivery of projects for a diverse range of clients

  • Developed a strong understanding of business operations and financial analysis, which laid the foundation for Petrov's transition into the creative and digital marketing industries


Academic Background



Petrov holds a Bachelor of Arts degree in Media and Communication from the University of New Hampshire, where he graduated with honors. His academic focus on multimedia production and digital marketing has been instrumental in shaping his diverse skillset and enabling him to thrive in the dynamic video production and digital marketing landscapes.

Areas of Expertise



  • Video production and post-production

  • Animated explainer video creation

  • Social media marketing strategy and execution

  • Digital marketing campaign management

  • Creative direction and brand development

  • Project management and client relationship building


Professional Impact



Throughout his career, Petrov has played a pivotal role in the success of the organizations he has been a part of. Under his leadership, CRFT Video has become a respected provider of high-quality animated explainer videos, garnering industry recognition and acclaim. Similarly, his contributions to the growth and development of PEKA Limited and Smm Rate have been instrumental in driving their success and solidifying their positions as innovative digital agencies.

Conclusion



Ilya Petrov's extensive experience, industry expertise, and proven track record of delivering exceptional results make him a valuable asset to the organizations he serves. With his visionary leadership, creative talent, and strategic mindset, Petrov is well-positioned to continue driving transformative change and success in the video production, digital marketing, and creative industries.