Ilya Pozin
- Position: Co-Founder & CEO, Telly
- LinkedIn Profile: [Ilya Pozin LinkedIn](https://www.linkedin.com/in/ipozin/)
- Company Website: [Telly](https://www.telly.com/about)
Professional Background
Ilya Pozin is a seasoned entrepreneur and the current co-founder and CEO of Telly, a company focused on redefining the television experience by providing free, ad-supported dual-screen TVs. This innovative approach is aimed at transforming televisions from mere display units into integral, multifunctional devices within the home. Telly launched out of stealth mode in May 2023 and showcases Pozin's strategic vision to influence TV consumption and advertising models significantly.
Pozin has a track record of challenging conventional business norms, notably as the co-founder of Pluto TV, a pioneering venture in the Free Ad-Supported Television (FAST) market. This platform challenged established content distribution methods, emphasizing ad-supported content and successfully carving out a niche that preceded industry giants like Netflix and Disney's entry into ad-supported streaming. Pluto TV was eventually sold to ViacomCBS and has been credited with amassing over 80 million viewers and generating annual revenues exceeding $1 billion.
Leadership & Company Vision
At Telly, Pozin leads an executive team that includes key personnel such as Shervin Pishevar, Co-Founder and Chairman, and Sascha Prueter, Chief Product Officer. The company aims to expand the role of TV within homes, serving as an entertainment, information, and connectivity hub while capitalizing on the ad-supported content model.
Notable Achievements
Pozin's prominence and influence in the business landscape have been recognized through various accolades. LinkedIn named him among the Top 100 Influencers, a list that includes renowned figures such as Richard Branson, Barack Obama, and Mark Cuban. Moreover, Inc. Magazine acknowledged his entrepreneurial spirit by including him in its "30 Under 30 Entrepreneur" list.
Strategic Contributions & Initiatives
1. Innovation in Television: Telly aims to revolutionize the consumer approach to television ownership and interaction by offering feature-rich TVs at no cost to the customer, monetized through advertising revenue and data strategies.
2. Market Leadership in FAST: Pozin's strategic foresight established Pluto TV as a leader in the ad-supported streaming space, setting benchmarks for future competitors and influencing the content delivery ecosystem.
3. Disruption of Business Models: His career exemplifies an ongoing commitment to pioneering and disruptive innovation, aligning new business practices with evolving consumer expectations and technological advancements.
Through these efforts, Ilya Pozin has positioned himself and Telly as pivotal figures within the rapidly changing television and advertising landscapes, driven by a clear vision of transforming traditional consumption models into more dynamic, integrated, and user-focused experiences.
