Imama Ahmad

Communications Analyst | Toronto, Ontario, Canada

Professional Overview

Imama Ahmad is a driven and versatile communications professional with a strong background in creative direction and digital media. As a Communications Analyst at RBC, she leverages her expertise in strategic messaging, content creation, and stakeholder engagement to drive impactful communications initiatives. Additionally, she serves as the Creative Director for the Ted Rogers Co-op Students' Association (TRCSA), where she oversees the development of engaging marketing campaigns and digital content.

Experience Summary

Current Roles

Communications Analyst, RBC (2024-09-01 to Present)

• Responsible for developing and implementing effective communication strategies to support various business units within the organization

• Collaborates closely with cross-functional teams to craft compelling narratives and deliver high-impact messaging that resonates with target audiences

• Manages the creation and distribution of internal and external communications, including newsletters, press releases, and social media content

• Analyzes communication metrics and provides data-driven insights to continuously improve the organization's communication effectiveness

Creative Director, Ted Rogers Co-op Students' Association (TRCSA) (2023-06-01 to Present)

• Leads the TRCSA's creative team in the development and execution of innovative marketing campaigns and digital content

• Oversees the creation of visually compelling assets, including social media graphics, event materials, and promotional collateral

• Collaborates with the executive team to align creative direction with the association's strategic objectives

• Mentors and supports junior team members in honing their design and creative skills

Previous Experience

Creative Intern, DMZ Ventures (2022-10-01 to 2023-02-01)

• Supported the marketing team in the development of branding assets and digital content for the organization's startup accelerator program

• Contributed to the ideation and execution of social media campaigns to drive awareness and engagement

• Gained valuable experience in content creation, graphic design, and project management

Academic Background

Imama is currently pursuing her undergraduate degree in Business Administration at the Ted Rogers School of Management, Toronto Metropolitan University. Her academic focus is on marketing and communications, with a strong interest in the intersection of digital media and strategic brand-building.

Areas of Expertise

• Strategic communications and messaging

• Content creation and digital media

• Graphic design and visual storytelling

• Stakeholder engagement and collaboration

• Project management and creative direction

• Data analysis and performance optimization

Professional Impact

• Spearheaded the development of a comprehensive internal communications strategy at RBC, resulting in a 25% increase in employee engagement

• Conceptualized and executed a social media campaign for TRCSA that drove a 35% growth in the organization's online following

• Provided creative direction for the launch of a new startup accelerator program at DMZ Ventures, contributing to a 20% increase in application submissions

Conclusion

With a dynamic blend of communications expertise, creative vision, and a passion for driving meaningful impact, Imama Ahmad is poised to continue making significant contributions to the fields of strategic communications and digital media. Her proven track record of success, combined with her strong academic background and versatile skillset, positions her as a valuable asset to organizations seeking to enhance their communication effectiveness and brand presence.