IB

Imogen Barker

Imogen Barker


General Manager, Green Chef



Professional Overview
Imogen Barker is an experienced business leader with a proven track record of driving growth and innovation in the food and consumer goods industry. As the General Manager of Green Chef, a leading meal kit delivery service owned by HelloFresh, she oversees all aspects of the brand's operations, strategy, and market expansion.

Experience Summary

Current Role
As General Manager of Green Chef, Imogen is responsible for spearheading the company's strategic direction, optimizing its operational efficiency, and enhancing the customer experience. Under her leadership, Green Chef has solidified its position as a premier sustainable meal kit provider, expanding its product offerings and geographic reach while maintaining a strong focus on quality and customer satisfaction.

Career Progression
Prior to her current role, Imogen served as the Senior Strategy Manager at HelloFresh, where she played a pivotal part in shaping the company's long-term growth plans and identifying new market opportunities. Before that, she held various positions at Morgan Stanley, starting as an Associate in the Equity Research division and later transitioning to the Sales & Trading team, where she honed her financial analysis and market expertise.

Academic Background
Imogen holds a Bachelor of Science degree in Economics from the University of Cambridge, where she graduated with honors and was recognized for her academic excellence.

Areas of Expertise
  • Strategic planning and execution

  • Operations management and process optimization

  • Consumer insights and market analysis

  • Financial modeling and performance evaluation

  • Cross-functional team leadership and collaboration


Professional Impact
During her tenure at Green Chef, Imogen has spearheaded several key initiatives that have contributed to the company's rapid growth and industry leadership. She led the successful integration of a new supply chain management system, which resulted in a 20% reduction in delivery times and a 15% improvement in customer satisfaction scores. Additionally, she championed the launch of a sustainable packaging program that has diverted over 1 million pounds of plastic waste from landfills.

Conclusion
With her extensive experience, strategic mindset, and proven track record of success, Imogen Barker is well-positioned to continue driving the growth and evolution of Green Chef as it navigates the dynamic food and meal kit industry. Her commitment to innovation, operational excellence, and customer-centricity make her a valuable asset to the organization and a respected leader in the field.