Indiana Crilley, Head of Strategy, Growth & Loyalty
Professional Overview
Indiana Crilley is an accomplished strategy, growth, and loyalty leader with extensive experience in the transportation and hospitality industries. As the Head of Strategy, Growth & Loyalty at Brightline Trains, she spearheads the company's strategic initiatives, drives sustainable growth, and oversees its best-in-class loyalty program. Additionally, she co-founded CEC Group, a strategic consulting firm, where she applies her deep industry expertise to help clients achieve their business objectives.
Experience Summary
Current Role
As the Head of Strategy, Growth & Loyalty at Brightline Trains, Indiana is responsible for developing and executing the company's strategic plans, identifying new growth opportunities, and enhancing the customer experience through the award-winning Brightline+ loyalty program. Under her leadership, Brightline has expanded its reach, increased passenger volumes, and strengthened its competitive position within the high-speed rail industry.
Career Progression
Prior to her current role, Indiana served as the Senior Director of Loyalty at Brightline Trains, where she was instrumental in the launch and optimization of the Brightline+ program. She also held various loyalty-focused positions at Royal Caribbean International, including Senior Manager and Lead of Loyalty, Credit Card & Gift Card. Earlier in her career, she was a Senior Analyst of Loyalty Programs at Spirit Airlines and a Financial Institution Operations & Compliance Manager at University Credit Union - Miami.
Academic Background
Indiana holds a Bachelor's degree in Business Administration from the University of Miami, where she graduated with honors.
Areas of Expertise
- Strategic planning and execution
- Growth and business development
- Loyalty program design and management
- Customer experience optimization
- Data-driven decision making
- Cross-functional leadership and collaboration
Professional Impact
Throughout her career, Indiana has spearheaded successful initiatives that have driven measurable improvements in key performance metrics. At Brightline, she led the development and implementation of the Brightline+ loyalty program, which has been recognized as one of the industry's most innovative and customer-centric programs. Her strategic vision and data-driven approach have also enabled Brightline to expand its service offerings and reach new markets.
As a co-founder of CEC Group, Indiana leverages her extensive industry knowledge and consulting expertise to help clients in the transportation and hospitality sectors achieve their strategic goals and enhance their competitive positioning.
Conclusion
With a proven track record of success in the transportation and hospitality industries, Indiana Crilley is a strategic leader who is poised to continue driving innovation and growth in her current and future endeavors. Her deep understanding of customer loyalty, combined with her expertise in strategic planning and data analysis, make her a valuable asset to any organization seeking to enhance its performance and deliver exceptional customer experiences.
