IA

Ingrid Astier

Ingrid Astier - Accomplished Field Marketing Manager



Professional Overview



Ingrid Astier is an experienced field marketing manager with a strong background in event planning, digital marketing, and strategic communications. She currently oversees all field marketing activities for SKEEPERS in France, driving brand awareness and generating qualified leads across the region. Ingrid's expertise spans digital marketing, event management, and B2B customer engagement, making her a versatile marketing professional.

Experience Summary



Current Role


As the Field Marketing Manager for France at SKEEPERS, Ingrid is responsible for developing and executing targeted marketing campaigns to support the company's growth objectives. She collaborates cross-functionally to conceptualize and deliver engaging events, digital content, and customer outreach programs. Ingrid's leadership has been instrumental in strengthening SKEEPERS' market presence and generating high-quality sales leads in the region.

Career Progression


Prior to her current role, Ingrid held various marketing and communications positions, including Events & Communication Manager at SKEEPERS, Consultante fonctionnelle at Capgemini, and Porteuse de projet - application mobile at Wander Girls. She has also gained valuable experience in content creation, data analysis, and digital marketing through roles at Voyage Privé, LCA Conseil, and Sodicam2 - Groupe Renault. Ingrid's diverse background and proven track record of success have positioned her as a trusted marketing leader.

Academic Background


Ingrid holds a bachelor's degree in Marketing and Communications from the Université d'Aix-Marseille. She has demonstrated a strong academic performance and a commitment to continuous learning throughout her career.

Areas of Expertise


  • Field marketing strategy and execution

  • Event planning and management

  • Digital marketing and content creation

  • B2B customer engagement and lead generation

  • Cross-functional collaboration and project management


Professional Impact


As a lum.network contributor at Lum Network, Ingrid has leveraged her expertise to provide valuable insights and thought leadership within the marketing community. Her contributions have helped to shape industry best practices and foster knowledge-sharing among professionals.

Conclusion


Ingrid Astier is a versatile and accomplished field marketing manager with a proven track record of driving brand awareness, generating qualified leads, and delivering effective marketing campaigns. Her diverse experience, strong analytical skills, and strategic mindset make her a valuable asset to any organization seeking to enhance its marketing efforts and achieve sustainable growth.