Ingrid Cordy

Head of Consumer Channel Marketing, CoE

Professional Overview
Ingrid Cordy is an accomplished marketing executive with over 15 years of experience driving digital innovation and consumer-focused strategies across leading consumer brands. As the Head of Consumer Channel Marketing at Nestlé Health Science, she oversees the development and execution of omnichannel marketing campaigns to engage health-conscious consumers and drive measurable business impact. Ingrid also serves as a Member of the Board of Advisors and Chief Marketing Officer for Mada, a fast-growing health technology startup.

Experience Summary

Current Role
As Head of Consumer Channel Marketing at Nestlé Health Science, Ingrid is responsible for developing and implementing the company's global digital marketing strategy. She leads a team of marketing professionals to create compelling content, optimize eCommerce platforms, and deliver personalized consumer experiences that drive brand awareness and sales growth. Under her leadership, Nestlé Health Science's consumer-facing channels have achieved a 28% increase in online conversions and a 35% lift in customer retention rates.

Career Progression
Prior to her current role, Ingrid served as the Sr. Director of Digital Innovation and US Digital Chief of Staff at Nestlé Health Science, where she spearheaded the integration of emerging technologies and data-driven strategies to enhance the consumer journey. Before joining Nestlé, Ingrid held senior marketing and eCommerce roles at leading brands such as e.l.f. Cosmetics, ANN INC, and The Estée Lauder Companies, where she consistently delivered double-digit growth in online revenue and customer engagement.

Academic Background
Ingrid holds a Bachelor of Science in Information Systems from the University of Washington, where she graduated with honors and was recognized as a Dean's List student.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Digital transformation and eCommerce optimization

• Consumer behavior analysis and customer experience design

• Cross-functional leadership and team management

• Data-driven decision making and performance measurement

Professional Impact
Throughout her career, Ingrid has been instrumental in driving digital innovation and consumer engagement for leading brands. At Nestlé Health Science, she has overseen the launch of several successful campaign initiatives, including a personalized product recommendation engine that increased average order value by 22%. As a Board Advisor and CMO for Mada, Ingrid provides strategic guidance and marketing expertise to support the company's rapid growth in the health technology sector.

Conclusion
Ingrid Cordy is a versatile marketing leader with a proven track record of delivering transformative consumer-focused strategies and driving measurable business results. With her deep expertise in digital marketing, eCommerce, and consumer experience, she is well-positioned to continue driving innovation and growth in the rapidly evolving consumer health and wellness landscape.