IR

Iolanda Rubio

Iolanda Rubio


Chief Marketing Officer (CMO)



Professional Overview


Iolanda Rubio is an experienced Chief Marketing Officer (CMO) with a proven track record of driving impactful marketing strategies and campaigns. With her extensive industry expertise and innovative approach, she has consistently delivered measurable results for leading organizations in the technology and consumer sectors.

Current Role


As the CMO of Dekalabs, Iolanda is responsible for overseeing the company's comprehensive marketing efforts, including brand development, digital marketing, content strategy, and campaign management. She has played a pivotal role in positioning Dekalabs as a market leader and driving significant growth in brand visibility and customer acquisition.

In addition to her role at Dekalabs, Iolanda also serves as a Columnist at Eneaverso, where she shares her industry insights and thought leadership, and as an Advisor at UnderPleasure, where she provides strategic guidance to the company's marketing initiatives.

Career Progression


Prior to her current roles, Iolanda served as the CMO at Climatecoin™, where she led the company's marketing transformation and spearheaded several successful campaigns that contributed to a 35% increase in customer base and a 25% growth in revenue. She has also held the position of Advisor at Cober.io, where she provided strategic insights and support to the company's marketing team.

Academic Background


Iolanda holds a Bachelor's degree in Marketing from the University of Madrid and a Master's degree in Digital Marketing from the prestigious IE Business School. Her academic achievements and specialized training have equipped her with a deep understanding of the evolving marketing landscape and the ability to leverage cutting-edge digital strategies.

Areas of Expertise


  • Integrated marketing strategy development and execution

  • Brand positioning and identity management

  • Digital marketing optimization, including SEO, PPC, and social media

  • Content marketing and thought leadership

  • Scalable customer acquisition and retention programs

  • Cross-functional team leadership and collaboration


Professional Impact


Throughout her career, Iolanda has been recognized for her transformative marketing initiatives and their measurable impact. At Climatecoin™, she spearheaded a highly successful influencer marketing campaign that resulted in a 45% increase in social media engagement and a 30% uptick in website conversions.

Conclusion


Iolanda Rubio is a versatile and results-driven Chief Marketing Officer with a proven ability to drive business growth and innovation. Her deep industry expertise, coupled with her strategic vision and data-driven approach, make her a valuable asset for organizations seeking to enhance their marketing effectiveness and achieve sustainable competitive advantage.