Professional Role and Expertise
Ipek Goksoy currently holds the position of Global IT Enterprise Strategy Lead for Operations at British American Tobacco (BAT). Her role encompasses extensive responsibilities bridging information technology and finance, focusing on enterprise-level strategy implementation to support global operational efficiency. This leadership position indicates a key influence over IT strategy aligned with BAT’s operational priorities worldwide.
Her expertise is underscored by her professional background which combines technology and financial acumen, positioning her to drive digital transformation initiatives across BAT’s global operations. This dual domain experience is critical for enabling BAT’s strategic objectives related to faster, more agile business processes and innovation-driven growth frameworks.
Educational Background and Credentials
Ipek Goksoy graduated with honors and was awarded a full scholarship throughout her higher education at Bilkent University, a prestigious institution. She ranked 99th nationally in her university entrance examination, highlighting a strong academic foundation and intellectual capability, which supports her advanced strategic leadership role at BAT.
Organizational Context and Company Performance
British American Tobacco is actively pursuing a strategic pivot towards innovation and reduced-risk products, aiming for a predominantly smokeless portfolio by 2035. The company recently announced a global strategic partnership with Accenture to transform its global operations and supply networks, highlighting a major focus on agility and digital enablement in operations—the area directly related to Ipek Goksoy’s strategic remit.
BAT’s financial performance shows resilience amid industry challenges, with revenue growth at the top end of the 1.0–2.0% guidance range for the first half of 2025 and a return to profit growth in the US market. These performance indicators recognize BAT’s ongoing transformation and digital strategy as key to sustaining growth.
Operational and Strategic Relevance
Ipek Goksoy’s position as the Global IT Enterprise Strategy Lead for Operations situates her centrally in ongoing initiatives aimed at accelerating BAT’s operational agility and innovation adoption. Given BAT’s focus on digital transformation—emphasized in the recent Accenture partnership—her role is pivotal in steering enterprise IT strategies that underwrite BAT’s future growth ambitions and efficiency goals.
Her leadership likely encompasses overseeing strategic IT roadmaps, integrating technology with finance and operations, and ensuring IT drives commercial and operational excellence globally. While specific achievements and contributions are not publicly documented, her senior role and extensive experience imply a significant impact on BAT’s operational modernization.
Summary:
Ipek Goksoy is a senior IT strategy leader at British American Tobacco with a strong blend of IT and finance expertise, supported by notable academic credentials. She plays a critical role in shaping BAT’s global operational IT strategy amidst the company’s broader transformation towards a digital, innovation-led growth model. Her position is closely aligned with BAT’s strategic priorities involving technology-driven agility and operational efficiency.
