Irene Sole Sevilla

Design & Creativity Manager
Barcelona, Catalonia, Spain

Professional Overview

Irene Sole Sevilla is an accomplished Design & Creativity Manager with a diverse background in graphic design, photography, and arts education. Leveraging over 15 years of industry experience, she excels at leading creative teams, driving innovative design solutions, and delivering visually impactful projects that enhance brand identity and user experiences.

Experience Summary

Current Role

Design & Creativity Manager, Naturitas (2017-05-01 to Present)

• Oversees the creative direction and execution of all design projects for the company, including website, marketing collateral, packaging, and digital assets

• Leads a team of designers, photographers, and content creators to ensure consistency and high-quality output across all brand touchpoints

• Collaborates cross-functionally with marketing, e-commerce, and product teams to conceptualize and implement visually compelling campaigns that drive customer engagement and sales

• Stays abreast of industry trends and emerging design techniques to continuously improve the company's visual identity and digital presence

Career Progression

Fotógrafa/ Diseñadora Gráfica, LetsBonus (2012-03-01 to 2017-04-01)

• Served as the lead graphic designer and photographer, responsible for creating visually striking branding and marketing assets for the e-commerce platform

• Played a key role in the rebranding and repositioning of the company, contributing to a significant increase in customer acquisition and brand recognition

Profesora de Artes Plásticas, Centre Civic de Gracia (2010-10-01 to 2012-03-01)

• Taught a range of visual arts courses, including photography, graphic design, and painting, to students of all ages and skill levels

• Developed and implemented innovative curriculum that fostered creativity, technical skills, and artistic expression among participants

Fotógrafa / Diseñadora, Enfoc. Serveis fotogràfics i video (2004-09-01 to 2009-06-01)

• Provided professional photography and graphic design services to clients in various industries, delivering high-quality visual content and branding solutions

Academic Background

• Bachelor's Degree in Fine Arts, Universitat de Barcelona

Areas of Expertise

• Creative direction and design leadership

• Graphic design and visual identity development

• Photography and digital imaging

• Art education and curriculum development

• Collaboration and cross-functional team management

• Adaptability to evolving industry trends and technologies

Professional Impact

• Spearheaded the rebranding and visual refresh of Naturitas, resulting in a 25% increase in online engagement and a 15% boost in e-commerce conversions

• Recognized for her ability to mentor and empower designers, fostering a collaborative and innovative work environment

• Actively contributes to the local design community through workshops, industry events, and mentorship programs

Conclusion

Irene Sole Sevilla is a versatile and visionary Design & Creativity Manager with a proven track record of delivering impactful design solutions and fostering creative excellence. Her deep expertise in graphic design, photography, and arts education, combined with her strong leadership skills and adaptability to industry trends, make her a valuable asset in driving the visual identity and creative direction of organizations across various sectors.