Professional Overview

Iris Chan is a seasoned marketing professional currently serving as the Director of Digital Marketing at Broadway Direct in New York, NY. She leverages her expertise in digital marketing, communications, and creative services to drive business growth and industry impact.

Experience Summary

Current Role

As the Director of Digital Marketing at Broadway Direct, Iris oversees the development and execution of digital marketing strategies, aligning them with the company's overall business objectives. Her key responsibilities include leading cross-functional teams, analyzing market trends, and optimizing digital marketing campaigns to enhance brand visibility and customer engagement.

Career Progression

Prior to her current role, Iris worked as a Communications and Creative Services Consultant on a freelance basis, offering specialized services to clients across various industries. This experience has equipped her with a unique understanding of diverse market needs and the ability to tailor her strategies accordingly.

Academic Background

Iris holds a Bachelor of Arts (B.A.) in Psychology, with minors in Economics and Theatre, from Binghamton University. She also participated in a Study Abroad Programme at London Metropolitan University, broadening her academic and cultural perspectives.

Areas of Expertise

Iris's expertise spans digital marketing, communications, creative services, and team leadership. Her technical competencies include market analysis, campaign optimization, and team management, with a focus on driving business results through innovative marketing approaches.

Professional Impact

While specific project details are not available, Iris's current and past roles demonstrate her commitment to delivering high-quality marketing solutions that meet and exceed client expectations. Her ability to adapt to evolving market trends and leverage digital platforms for business growth underscores her professional impact.

Conclusion

Iris Chan is a dedicated and results-driven marketing professional with a strong background in digital marketing, communications, and creative services. Currently, she is focused on driving business growth at Broadway Direct through innovative digital marketing strategies. With her unique blend of industry expertise, technical competencies, and leadership capabilities, Iris offers significant value to her organization and the marketing industry at large.