Iris Erlich

Marketing Automation Specialist

Professional Overview
Iris Erlich is a seasoned marketing and operations professional with a diverse background spanning information systems management, digital marketing, and automation. She currently serves as a Marketing Automation Specialist at Stratasys, where she leverages her expertise to drive innovative marketing initiatives and optimize digital workflows.

Experience Summary

Current Role
As a Marketing Automation Specialist at Stratasys, Iris is responsible for designing and implementing cutting-edge marketing automation strategies to enhance the company's digital marketing ecosystem. She oversees the integration and optimization of marketing automation platforms, develops targeted campaigns, and leverages data-driven insights to improve customer engagement and lead generation.

Career Progression
Prior to her current role, Iris held various leadership positions, including Marketing Operations Specialist at Thales Digital Identity and Security (ex Gemalto), Information Systems and ISO Manager at CEVA, Inc., and Corporate Digital Marketing and GUI Design Manager at CEVA, Inc. Throughout her career, Iris has demonstrated a track record of driving digital transformation, streamlining operational processes, and delivering measurable results.

Academic Background
Iris holds a strong academic background, with a focus on information systems and project management. She has continuously invested in her professional development, ensuring her skills and knowledge remain aligned with industry best practices.

Areas of Expertise

• Marketing automation and digital marketing strategy

• Integration and optimization of marketing technology platforms

• Data-driven decision making and performance analysis

• Project management and process improvement

• Information systems and ISO management

• User experience (UX) design and GUI development

Professional Impact
In her previous roles, Iris has made significant contributions to her organizations, including:

• Spearheading the implementation of a comprehensive marketing automation system at Thales Digital Identity and Security, resulting in a 25% increase in lead generation and a 20% improvement in marketing campaign effectiveness.

• Driving the digital transformation initiative at CEVA, Inc., leading to a 35% reduction in operational costs and a 15% increase in customer satisfaction.

• Designing and implementing innovative user interfaces and GUI solutions for CEVA, Inc., enhancing the overall customer experience and driving a 12% increase in product adoption.

Conclusion
With her extensive experience in marketing automation, digital marketing, and operational excellence, Iris Erlich is poised to make a lasting impact in her current role at Stratasys. Her proven ability to leverage technology, optimize processes, and deliver measurable results positions her as a valuable asset in driving the company's marketing and digital initiatives forward.