Professional Role and Responsibilities
Iris Guerra Schlesinger holds the position of Vice President, Performance Marketing at CarGurus, a leading automotive marketplace recognized as the #1 most visited car shopping site with the largest selection of new and used vehicles. In this executive capacity, Ms. Schlesinger is responsible for directing marketing analytics, customer acquisition efforts, and overarching performance marketing strategies. Her role entails a data-driven approach to optimizing marketing campaigns and driving measurable growth through analytics-led decision-making.
Key Professional Attributes
Ms. Schlesinger is characterized as a passionate problem-solver and action-oriented marketing leader, emphasizing results delivery within CarGurus’ dynamic environment. Her leadership style aligns with a strong focus on measurable impact and operational efficiency in marketing initiatives.
Recent Initiatives and Campaigns
In early 2025, Ms. Schlesinger publicly shared insights about a new brand campaign under her oversight, highlighting CarGurus’ commitment to supporting consumers through the significant decision of buying a car. This campaign reinforces CarGurus’ market leadership and customer-centric messaging. The campaign reflects an alignment of her strategic marketing role with brand positioning efforts that leverage the company’s extensive inventory and site traffic.
Educational Background
Ms. Schlesinger completed executive education at Harvard Business School, underscoring a strong foundation in advanced business management and strategic thinking applicable to her leadership in marketing performance and analytics.
Location
She operates out of the Greater Boston area, which is consistent with CarGurus’ headquarters and regional operational footprint.
This consolidated profile emphasizes Iris Guerra Schlesinger’s leadership at CarGurus in performance marketing, backed by analytical expertise and strategic campaign management, supported by prestigious executive education credentials. Her role in spearheading customer acquisition and brand campaigns within the most visited automotive marketplace positions her as a pivotal figure in CarGurus’ marketing and growth trajectory.
