Iryna Kupchenko

Co-Founder & Chief Marketing Officer

Professional Overview

Iryna Kupchenko is a versatile marketing strategist and entrepreneurial leader with a proven track record of driving business growth and brand development. As the Co-Founder and Chief Marketing Officer of Bakksy and Chois, she leverages her extensive industry expertise to spearhead innovative marketing initiatives and foster sustainable business success.

Experience Summary

Current Roles

Co-Founder & CMO, Bakksy (2022 - Present)

• Responsible for developing and executing the overall marketing strategy to drive brand awareness, customer acquisition, and revenue growth for the tech startup

• Oversee all marketing operations, including digital marketing, content creation, social media management, and strategic partnerships

• Collaborate cross-functionally with the founding team to ensure alignment between marketing initiatives and the company's overall business objectives

Co-Founder & CMO, Chois (2023 - Present)

• Provide strategic leadership in establishing the marketing vision and brand identity for the new e-commerce venture

• Implement data-driven marketing tactics to optimize customer engagement, conversion rates, and sales performance

• Manage a team of marketing professionals to deliver integrated campaigns and achieve measurable results

Co-Founder, M-art marketing agency (2019 - Present)

• Spearhead the development and execution of comprehensive marketing strategies for clients across diverse industries

• Oversee a team of creative and digital marketing professionals to deliver innovative solutions that drive business growth

• Cultivate strong client relationships and expand the agency's client portfolio through effective business development efforts

Previous Roles

CMO, Orca Investment App (2020 - 2022)

• Developed and executed the marketing strategy to promote the investment app, resulting in a significant increase in user acquisition and engagement

• Implemented data-driven marketing campaigns to optimize the user experience and drive conversions

• Collaborated with the product and engineering teams to align marketing initiatives with the app's product roadmap

Co-Owner & CMO, Lifehack academy (2019 - 2021)

• Oversaw the marketing and branding efforts for the online education platform, leading to a substantial growth in student enrollment and revenue

• Designed and delivered impactful content marketing strategies to position the academy as a leading provider of personal and professional development courses

• Managed a team of marketing professionals to ensure the consistent and effective execution of marketing activities

Founder, Kasha school (2012 - 2019)

• Established and led the Kasha school, a specialized educational institution focused on urban entrepreneurship

• Developed the school's curriculum, marketing strategy, and overall operational framework to attract and retain a diverse student base

• Fostered strong partnerships with local businesses and organizations to provide students with valuable learning opportunities and resources

Academic Background

Iryna holds a Bachelor's degree in Marketing from the Warsaw School of Economics, where she graduated with distinction. Her academic achievements and specialized knowledge in marketing have been instrumental in her success as a marketing leader and entrepreneur.

Areas of Expertise

• Strategic marketing and brand management

• Digital marketing and social media optimization

• Content creation and marketing campaigns

• Business development and client relationship management

• Entrepreneurial leadership and team management

Professional Impact

• Spearheaded the successful launch and growth of Bakksy, a rapidly expanding tech startup, through innovative marketing strategies

• Established the Chois e-commerce brand and implemented data-driven marketing tactics to drive sales and customer engagement

• Grew the M-art marketing agency's client portfolio and delivered measurable results for clients across diverse industries

• Played a pivotal role in the Orca Investment App's user acquisition and engagement, contributing to the app's overall success

• Transformed the Lifehack academy into a leading provider of online personal and professional development courses through effective marketing and branding efforts

• Founded the Kasha school, a specialized educational institution focused on urban entrepreneurship, and led its growth and development for over 7 years

Conclusion

Iryna Kupchenko is a strategic marketing leader and seasoned entrepreneur with a proven track record of driving business growth and brand success. Her extensive experience, industry expertise, and innovative mindset make her a valuable asset in the ever-evolving business landscape. Iryna continues to focus on expanding her entrepreneurial ventures and leveraging her marketing prowess to create sustainable, impactful solutions for her clients and partners.