Professional Summary

Professional Overview

Isaac Pellerin is an experienced marketing executive with a track record of driving growth and innovation. As the VP of Marketing at 120Water, he is responsible for leading the company's strategic marketing initiatives, overseeing brand development, and optimizing customer acquisition and retention strategies. With his deep industry expertise and a passion for mentoring others, he also serves as an Accelerator Mentor at Imagine H2O, providing guidance and support to startups in the water technology space.

Experience Summary

Current Roles

VP of Marketing, 120Water (2023-01-01 to Present)

• Spearheaded the development and implementation of a comprehensive marketing strategy that has resulted in a significant increase in brand awareness and customer acquisition.

• Established strong cross-functional collaboration with the sales, product, and customer success teams to align marketing efforts with overall business objectives.

• Overseen the creation and execution of engaging content marketing campaigns, resulting in a 30% increase in website traffic and a 25% increase in lead generation.

Accelerator Mentor, Imagine H2O (2023-03-01 to Present)

• Provide strategic guidance and mentorship to early-stage startups in the water technology industry, helping them navigate marketing and go-to-market challenges.

• Leverage my extensive experience in the water sector to assist founders in developing effective marketing strategies and expanding their customer base.

Career Progression

Cofounder & Go-To-Market Strategist, Second Mile Studio (2020-01-01 to Present)

• Co-founded a marketing consultancy that specializes in helping businesses in the water and sustainability sectors to develop and execute successful go-to-market strategies.

• Responsible for driving the firm's strategic vision, overseeing client engagements, and building a high-performing team of marketing professionals.

Sr. Director of Marketing, 120Water (2022-05-01 to 2023-01-01)

• Played a key role in defining and implementing the company's marketing strategy, resulting in a 40% increase in pipeline generation and a 25% improvement in customer retention.

• Spearheaded the rebranding initiative, which elevated the company's positioning and differentiation in the market.

Marketing Manager and Roles, Various Companies (2010-2022)

• Held progressive marketing roles at organizations such as VU-FLOW FILTERS, INC., analytic.li, Octiv, and Compendium, where I consistently delivered measurable growth and revenue impact.

• Gained valuable experience in digital marketing, content creation, lead generation, and marketing automation, which I now leverage to drive success in my current roles.

Academic Background

Isaac holds a Bachelor of Arts degree in Graphic Design from Taylor University, where he graduated with distinction.

Areas of Expertise

• Strategic marketing planning and execution

• Brand development and positioning

• Digital marketing and lead generation

• Content creation and content marketing

• Marketing technology and automation

• Customer acquisition and retention strategies

• Cross-functional collaboration and team leadership

Professional Impact

• Recognized as a thought leader in the water technology industry, frequently speaking at industry events and contributing to industry publications.

• Mentored and advised numerous startups and entrepreneurs, helping them to refine their marketing strategies and achieve their growth goals.

• Spearheaded the launch of several successful marketing campaigns that have driven significant increases in brand awareness, lead generation, and revenue for my clients.

Conclusion

With his extensive experience in marketing, deep industry expertise, and a proven track record of driving growth, Isaac Pellerin is a versatile marketing executive who is well-positioned to contribute to the continued success of 120Water and the broader water technology ecosystem.