Isabel Gaeta

Professional Summary

Professional Overview
Isabel Gaeta is a seasoned marketing executive with a strong track record of driving brand growth and innovation across the consumer packaged goods industry. As the Director of Brand Marketing for Lay's at PepsiCo, she leverages her deep expertise in brand strategy, product development, and consumer insights to elevate one of the company's flagship snack brands.

Experience Summary

Current Role
In her current role as Director of Brand Marketing for Lay's, Isabel is responsible for developing and executing integrated marketing campaigns that strengthen brand equity, drive consumer engagement, and deliver measurable business results. She oversees all aspects of the brand's marketing mix, from product innovation and packaging to digital marketing and promotional activities. Under her leadership, the Lay's brand has consistently outperformed category growth and gained market share.

Career Progression
Prior to her current role, Isabel held several marketing leadership positions within PepsiCo's portfolio of snack brands. As Director of Brand Marketing for Smartfood, she spearheaded the brand's successful transition into the better-for-you snack segment, driving double-digit revenue growth. She also served as Director of Brand Marketing for PepsiCo's Dips portfolio, where she developed and launched new product innovations that expanded the company's presence in the dips and spreads category.

Before joining PepsiCo, Isabel gained valuable retail experience as an Associate Buyer and Store Manager at Save-A-Lot, where she honed her skills in category management, merchandising, and operations.

Academic Background
Isabel holds a Bachelor of Science degree in Supply Chain Management from the University of Illinois Urbana-Champaign, where she graduated with honors.

Areas of Expertise

• Brand strategy and positioning

• Product innovation and development

• Integrated marketing campaign execution

• Consumer insights and segmentation

• Retail and channel management

• Cross-functional team leadership

Professional Impact
Throughout her career, Isabel has consistently delivered impressive results for the brands she has managed. Under her leadership, the Lay's brand has achieved double-digit growth in both revenue and market share, outpacing industry benchmarks. Her innovative product launches and targeted marketing campaigns have expanded the brand's consumer base and strengthened its position as a market leader.

Conclusion
With her deep expertise in brand marketing and a proven track record of driving business growth, Isabel Gaeta is poised to continue her successful trajectory in the consumer packaged goods industry. As the Director of Brand Marketing for Lay's, she is dedicated to leveraging her strategic vision, marketing acumen, and consumer-centric approach to further elevate one of PepsiCo's most iconic snack brands.